F1 » Brundle: Sky will get the audience – and I'll be better too!

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Sky are claiming they will get 1.34 million viewers for the race coverage, 1.2 million for qualifying and even 370,000 for free practice sessions ... I doubt it, the figures will make interesting reading, and with so many repeats on Sky F1, some shows will undoubtedly get zero viewers. Of course Sky (or more accurately the teams) need to see a minimum of 1.1 million 'unique' viewers per exclusive live race to stop the sponsors AVE rating going into the negative.

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