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@ Caroline - being as you know where the information comes from you should also know that the phrase guestimate is also correct - "Viewing estimates are obtained from a panel of television owning households representing the viewing behaviour of the 26+ million households within the UK. The reporting panel of 5,100 homes is selected to be representative of each ITV and BBC region. The service covers viewing within private households only".
I stand by the rest of my post re Murdock(sky)if the police and government officials can be bribed then I think an independent can also.
I can find no evidence to support your 2% error claim either.