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The attendance figures are not that important, neither are the people who understand F1. The only thing that matters to Bernie et al is the TV audience because big audiences produce top advertising rates which guarantees good coverage. If this race increases viewing figures dramatically it will be considered a success. Whether it will be sufficient to keep those viewers for European/Middle Eastern/Asian races is another matter. Sunday morning at 8am for European, 5am for Mid East and Asian races at midnight test the hardiest fan, let alone the slightly interested viewer.
This probably explains why F1 has never been especially popular in the US. Showing a delayed race leads to frustration as BBC viewers have found this year as the result can be difficult to avoid during the delay.