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So as some one who went to University of Texas (UT not UOT) this causes quite a conflict. American football is a religion in the US, esp Texas. While I am a F1 fan, I do not see F1 really winning this battle. To give some idea in terms of money spent, these games rival F1 with ease. Ticket to a big rival game can easily go into the thousands. Also UT has a huge loyal fan base already established for decades that F1 will have a hard time to compete against. People in the states are loyal to their university is like someone who is a life long supporter to Manchester United, or Barcelona.
@GPone - you are quite wrong. College football in the US is a billion $ business that easily rivals F1. Also F1 is a one time event. UT games happen every week from the months of August to December. Loyal customers bring back lots of repeat business that will easily add up more than a single F1 weekend. The local business know who is contributing to the profits more and will not want to alie