F1 » Rolex named official F1 timekeeper

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I wonder why after all these years they ended their partnership with TAG Heuer. But anyhow TISSOT would've been my top choice as official timekeeper as they seem more synonymous with motorsports in general, however going with Rolex just tells me personally that the sport will continue to be more ssociated with the wealthy, an image I personally think F1 need to shed especially as it aim for the mainstream in america.

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