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Pulled from the Australian Grand Prix Corporation's annual report...
"There are few international sporting events bigger than Formula 1 and while the costs of staging such an event are high, the combined economic and branding benefits are enormous."
"Formulamoney, an annual, independent data report on the business of Formula 1 based in London values the global exposure of Melbourne during the 2012 event to be in the region of $217.2 million, an increase of 13.9% on 2011."