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While Ferrari was built centered around racing and that is their DNA, I do not think Merc is in the same boat. While I have no doubt of Merc's ambitions, I am not sure what marketing value F1 brings to any of these car manufactures anymore. No watches F1 and goes "oh...red bull racing have been winning, let me go out and buy red bull products." I would find it very hard to believe that Merc is really gaining advertising or publicity from F1. Merc is practically a household name. I would still buy a Merc regardless of their performance in F1