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Taz, this is 2013 and any decent sports person with good looks and natural talent will be a big seller to the public, Mclaren knew it and Mercedes know's it that's why he's walking his dog. Im a Lewis fan because he is the most exciting f1 driver i have seen his marketability for me had nothing to do with me supporting him his marketability has just evolved over the years he has been driving and linking up with pussy cat girl as just taken the Lewis Hamilton show to another level the Beckham and Spice of F1. No wonder Sky did not think twice in bailing out the BBCFI knowing that people would flood over to SKY to watch you know who.
Mark Danica's career has been pushed by the Go Daddy team even since she has left Indy car where as Lewis's fame is just pure and happening.