GT Academy 2010 went 'live' last week offering gamers the chance to become a real life racing driver.
The competition not only offers the opportunity to have a preview of the hotly anticipated Gran Turismo 5 game, but also the chance to win what is billed as the 'ultimate racing prize' - including an intensive driver training programme to qualify for an international race licence and a full race season in the European GT4 Cup driving a race-spec Nissan 370Z.
Anyone from a participating country who is over 18, holds a full driving licence and is eligible under the terms and conditions of the competition can enter the Time Trial stage of GT Academy 2010.
All you need is access to a PlayStation 3 connected to the internet. Download the Gran Turismo time trial from PlayStation Store via PlayStation Network and you are ready to go.
Lap times will be recorded on the iconic Indianapolis Motor Speedway road course driving the Gran Turismo versions of both a standard, road version of Nissan's stunning 370Z as well as a tuned version of the same car.
Combined lap times will give each player a place on their country leaderboard. Participants are able to post as many times as they like.
Mark Bowles, Sony Computer Entertainment Europe's PlayStation3 Brand manager, is excited that the competition is underway.
"We imagine that the combination of a preview of the new GT5 game, the ease of entry and, of course, the spectacular ultimate prize will really boost the numbers taking part in GT Academy 2010," he explained.
"When we ran the competition in 2008 we had 25,000 gamers from across Europe taking part. This year we have more countries, including the welcome addition of Australia and New Zealand. It is very exciting and we can't wait to see what the final numbers are and who emerges at the end of the competition.
"As we say, with PlayStation 3 'the game is just the start', and this is a genuine chance for someone to make the grade and become a racing driver. So I would encourage people to get online and give it a go. You never know.
"The Indianapolis Motor Speedway road course and the two Nissan 370Z cars look stunning, so there is reason enough to sign-up just for that."