SRO confirms Bloomberg Television deal

Bloomberg Television to present the FIA GT1 World Championship in 2010 and 2011 after reaching a two-year deal with SRO.
SRO Motorsports Group, promoters of the new FIA GT1 World Championship, today announced that Bloomberg Television will present coverage of the championship for the next two years.

Bloomberg Television, which has a global footprint of over 245 million households, will have news crews on site at FIA GT1 World Championship race weekends producing extensive race coverage, feature material and interviews across the race weekends.

In addition, Bloomberg Television will broadcast FIA GT1 races live or delayed in a number of territories as well as broadcasting a one-hour highlights coverage of the whole weekend worldwide.

Having been awarded World Championship status by the FIA World Motor Sport Council, the FIA GT1 World Championship will visit 10 countries in four continents and will feature iconic marques such as Aston Martin, Corvette, Ford, Lamborghini, Maserati and Nissan.

The 2010 Championship starts at the futuristic Yas Marina Circuit Abu Dhabi on April 17 and ends at the spectacular circuit built around a volcanic lake in San Luis circuit in Argentina on December 5.

“Bloomberg Television is a fantastic broadcast affiliate for the FIA GT1 World Championship,” CEO of SRO, Stephane Ratel said. “They bring with them a very diverse and exciting audience, and one that I'm are sure will really take to the glamour, excitement and passion of a GT1 World Championship race. The series features cars that some of the audience will be familiar with as their own road cars. So seeing them in full GT1 trim, driven by the best sports car drivers in the world, at some of the world's greatest race tracks will have an added resonance and excitement.”

“The FIA GT1 World Championship is a perfect property for Bloomberg Television to work with,” Brian Martinez, Bloomberg Television international managing director, added. “We know that our audience is passionate about sport and we want to provide them with all the latest news updates, stories and features behind this championship.”

Bloomberg Television will also broadcast live coverage of the FIA GT3 European Championship series across its global network excluding Asia Pacific which will boost the GT3 audience to new levels. In addition, a 30 minutes highlights program, focusing on the business aspect of the series, events, teams, manufacturers and participants will be show on the weekends.

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