4 February 2016
FV8 3.5 promoters under new ownership
The Alesport Group, owners of the Jaime Alguersuari-led RPM Racing, have been acquired by Dentsu Aegis, just months before the 2016 FV8 3.5 championship gets underway in its native Spain.
The owners of Formula V8 3.5 promoters RPM Racing, Spanish company Alesport Group, has been acquired by Dentsu Aegis, an established sports and event marketing brand.
Alesport was first founded by Jaime Alguersuari Sr, the man behind FV8 3.5 and its various predecessors over the past few decades. The Spaniard, father of former Toro Rosso driver Jaime Alguersuari Jr, will remain President of the company despite its new ownership.
Speaking of the ownership change, Andre Andrade, the CEO of Dentsu Aegis, admits that the new deal will increase global prominence with years to come:
"We are delighted to welcome Alesport to our network today," he said. "Alesport's strong reputation and extensive experience is the perfect addition to our Dentsu Aegis Network, further strengthening our portfolio and talent pool in Spain and, importantly, extending Alesport's reach internationally.
"I am confident that the expertise of Jaime Alguersuari and his management team will further complement and strengthen our global offering in the important remit of sports and event marketing."
Seeming to suggest that the upcoming FV8 3.5 season will be unaffected by the change, Alguersuari was quick to respond positively to RPM's new ownership:
"In 1975, almost 41 years ago, I decided to devote my life to a dream project," the Spaniard said in a statement following the news. "It has been a wonderful journey, full of challenges and where hundreds of times the impossible was made possible.
"I have been fortunate and privileged to have the tenacity, the strength and the loyalty of Juan Poracar, and collectively we produced a dream factory which attracted hundreds of talented collaborators.
"Today, I have the certainty that through incorporating our heritage, emotions and professionalism with Dentsu Aegis Network, the dream factory will continue to strengthen and flourish the way it has for the last four decades."
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