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Lotus ART to rebrand as Lotus GP

The Lotus ART GP2 and GP3 team is changing its name to Lotus GP, reflecting the growing relationship between Group Lotus and the team founded as ART Grand Prix.
Lotus ART is to drop its 'ART' name in 2012 and switch to racing in GP2 and GP3 under the name of Lotus GP, and will also adopt the iconic gold-and-black brand colours, bringing it in line with the reorganisation of Lotus-affiliated teams across multiple motor sports series.

"I am proud and happy to have the chance to give this new boost to the venture and to have the confidence of as prestigious an auto maker as Group Lotus, whose heritage in the sporting world is known worldwide," said team manager Frédéric Vasseur. "I am very happy about the sporting and technical prospects this partnership offers our team. It will enable both entities to capitalize on each others' expertise in order to rise to big challenges in the coming years."

Building on the foundations of the earlier ASM F3 team, the company was originally formed as ART Grand Prix in 2004/5 by Vasseur and Nicolas Todt, the son of FIA President Jean Todt. It has taken three team championships in GP2 since the start of the series in 2005, and swept both seasons of GP3 with 2011 seeing its drivers Valtteri Bottas and James Calado finish one-two in the driver standings.

Among its drivers over the years in the two championships have been Lewis Hamilton, Nico Rosberg, Nico Hülkenberg, Pastor Maldonardo, Lucas di Grassi and Romain Grosjean, along with Jules Bianchi who finished in third place in the 2011 GP2 championship. In 2012, Lotus GP's driver line-up will consist of Mexico's 2010 GP3 champion Esteban Gutiérrez who is returning for a second season with the team, alongside Britain's James Calado in his rookie year in the feeder series.

According to the team press release announcing the new name, the move will put the organisation "into high gear and create a new dynamic that both partners will benefit from," adding that: "the racing team's structure will be reinforced by this multiple collaboration which will work at several levels and in both directions."

"The relationship between Group Lotus and ART continues to intensify and both parties will benefit from sharing technological developments and engineering support," said Group Lotus' director of motorsports, Claudio Berro. "The partnership goes far beyond an agreement on the team name - this is just the tip of the iceberg. The collaboration between ART and Group Lotus is deeply rooted in the culture and daily life of both entities," he added, pointing out how race technology is feeding into the development of Lotus' road cars such as the Elise and the Evora.

"The current and future cars will benefit from developments in performance, endurance and stability at high speed and in return, the racing team can draw its inspiration from world-renowned engineering, since Lotus Engineering's engineers may be assigned to Lotus in the GP2 and GP3 Series."

Related Pictures

Click on relevant pic to enlarge
Esteban Gutierrez (MEX, Lotus ART) 2011 GP2 Series. Round 1. Istanbul Park, Istanbul Turkey. Portrait. [Picture credit: Alastair Staley/GP2 Media Service]
Jules Bianchi (FRA, Lotus ART) during the second day of testing at Jerez. [World Copyright: Alastair Staley/ GP2 Series Media Service.]
Esteban Gutierrez (MEX, Lotus ART) during day 2 of testing at Barcelona in October 2011. [World Copyright: Alastair Staley/LAT Photographic.]
The new name and colours of the rebranded Lotus GP team, formerly Lotus ART. [Picture credit: Lotus GP]
Team mates Jules Bianchi (FRA,Lotus ART) and Esteban Gutierrez (MEX, Lotus ART). Round 4. Valencia Spain. 24th June 2011. Friday Qualifying. [Photo Credit: Alastair Staley/GP2 Media Service.]
Lotus ART team members celebrate James Calado`s (GBR, Lotus ART) victory in the sprint race during the 2011 GP2 Final weekend at Yas Marina Circuit, Abu Dhabi. [Photo: Andrew Ferraro/GP2 Media Service.]
Esteban Gutierrez (MEX, Lotus ART) on track in practice for the GP2 Final at Yas Marina Circuit, Abu Dhabi, United Arab Emirates 11th November 2011. [Photo credit: Alastair Staley/GP2 Media Service.]
Gustav Malja F2 2017
Nobuharu Matsushita - ART Grand Prix [credit: Formula 2]
Charles Leclerc - PREMA Racing
Charles Leclerc, Prema Racing, F2, Formula 2, Bahrain
Charles Leclerc - PREMA Racing
Charles Leclerc - PREMA Racing
Artem Markelov, F2, Bahrain
Artem Markelov
Norman Nato, Bahrain F2 2017, Formula 2
Charles Leclerc, Prema Racing, Formula 2, 2017
Nabil Jeffri, Team Trident [Credit: Team Trident]

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sl - Unregistered

January 11, 2012 8:39 PM

Wow, we have seen another act, of a 12 year old CEO OF LOTUS, the guy has driven the likes of success into the ground, one more time, the biggest mistake lotus owners have made is letting Dandy boy spend money and make too many decisions, This is what one person that has all the answers dose (((it don’t work))) burn Dandy boys ideas down, If you have a lotus sale it, the appeal is going down, we understand, the apple of a marketable item is based on its worth and the ability to get people to perceive the value as a needed item, were in the universe dose making this swizzle stick a great move, we are trying to get 12-22 year kids to buy cars and poor people, great job Dandy boy, some one screwed up giving Dandy boy the CEO job why we could have given him a job at Lotus but at the back of the room with no Desk, Pen or Paper.

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