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Impressive figures for Rolex 24

Aside from increased spectator figures at the circuit itself, the Grand Am Rolex Series has been boosted by impressive TV viewing figures for the season-opening Rolex 24 at Daytona.

SPEED TV, which broadcast over 14 hours of live action, saw its viewing figures rise by an impressive 47 per cent, while the initial tune-in on FOX averaged nearly one million households and 1.2 million viewers.

The event featured the closest finish in the history of the Rolex 24 as David Donohue beat Juan Pablo Montoya to victory, with the top four cars covered by just ten seconds.

"We feel the Rolex 24 was an excellent start to our 2009 season, and are happy that the television viewership reflects that," Roger Edmondson, president of Grand-Am Road Racing, said. "We hope to build on the success of the Rolex 24 throughout our season of competition, and continue our viewership growth with SPEED as our broadcasting partner for the season."


Related Pictures

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The winning Brumos Racing team at Daytona [Pic credit: Grand Am]
Max Angelelli / Jordan Taylor. GRAND-AM Championship Weekend Presented by BMW at Lime Rock Park. 2013 Grand AM Rolex Sports Car Series
Max Angelelli / Jordan Taylor. Continental Tire Sports Car Festival. Mazda Raceway Laguna Seca. 2013 Grand AM Rolex Sports Car Series
Action. VisitFlorida.com Sports Car 250 at Road America. Grand AM Rolex Sports Car Series [Pic credit: Grand AM]
Starworks Motorsport BMW/Riley duo Brendon Hartley and Scott Mayer celebrate their first Grand AM Rolex Sports Car Series victory at Road America [Pic credit: Grand AM]
Max Angelelli and Jordan Taylor drive the #10 Velocity Worldwide Wayne Taylor Racing Corvette Daytona Prototype to victory Saturday, April 6, 2013 in the third race of the GRAND-AM Rolex Sports Car Series at Barber Motorsports Park in Birmingham, Alabama. (Photo by Brian Cleary for Chevrolet)
Max Angelelli and Jordan Taylor drive the #10 Velocity Worldwide Wayne Taylor Racing Corvette Daytona Prototype (left) to victory Saturday, April 6, 2013 in the third race of the GRAND-AM Rolex Sports Car Series at Barber Motorsports Park in Birmingham, Alabama. Alex Gurney and Jo Fogarty, drivers of the #99 GAINSCO/Bob Stallings Racing Corvette DP (right) finish in second place. (Photo by Brian Cleary for Chevrolet)
John Edwards and Robin Liddell, drivers of the # 57 Stevenson Motorsports Camaro GT.R., race to victory Saturday, April 6, 2013 in the Grand Touring (GT) class of the GRAND-AM Rolex Sports Car Series at Barber Motorsports Park in Birmingham, Alabama. (Photo by Brian Cleary for Chevrolet)
Juan Pablo Montoya, Memo Rojas, Scott Pruett and Charlie Kimball, co-drivers of the #01 Chip Ganassi Racing with Felix Sabates TELMEX/Target Ford BMW Riley celebrate their win in victory lane at the Rolex 24 at Daytona International Speedway on January 27, 2013 in Daytona Beach, Florida. (Photo by Chris Trotman/Getty Images)
Rolex Series action [Pic credit: Grand-Am]
Alex Popow and Sebastian Bourdais, drivers of the #2 Ford Riley, celebrate in Victory Lane after wininng the Grand-AM Rolex Sports Car Series Inaugural Brickyard Grand Prix at Indianapolis Motor Speedway on July 27, 2012, in Indianapolis, Ind. (Photo Credit: Tyler Barrick/Getty Images for NASCAR)
Alex Popow and Sebastien Bourdais, drivers of the #2 Soloson Ford Riley, celebrate after winning the Grand-AM Rolex Sports Car Series inaugural Brickyard Grand Prix at Indianapolis Motor Speedway on July 27, 2012, in Indianapolis, Ind. (Photo Credit: Tom Pennington/Getty Images for NASCAR)
The winning #60 Michael Shank Racing with Curb-Agajanian Ford Riley car is brought into victory lane after a gruelling 50th anniversary Rolex 24 at Daytona. [Picture Credit: Daytona International Speedway]
Action Express win the Rolex 24 [Pic credit: Grand Am]
Derek Johnston [Pic credit: Grand Am]
Vic Elford, the 2010 Rolex 24 At Daytona Grand Marshal (Photo credit: Motorsports Images and Archives)
The No. 09 Spirit of Daytona Porsche Coyote that will be tested by 2009 Radical European Masters Champion Derek Johnston at Virginia International Raceway
Max Angelelli and Brian Friselle win at Daytona [Pic credit: Grand Am Media]

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