Ben Clucas has become the first driver to sign up for the new Sunoco-backed Rolex 24 at Daytona Driver Challenge.
The scheme, put together by International Speedway Corporation, Daytona International Speedway and Grand-Am fuel supplier Sunoco, will see drivers in four series' in the UK do battle to try and secure an all-expenses paid entry in the 2010 running of the Rolex 24 at Daytona.
Runners in British F3, British GT, the Radical UK Cup and the newly-named SPEED Series (previously known as VdeV UK) will be able to take part in the challenge, which will see points handed out during the year to help decide the winner.
Former Australian F3 champion Clucas, who will compete in the SPEED Series this year, becomes the first person to sign up shortly after regulations were announced by programme administrators the Anglo American Oil Company.
“This is a brilliant way for the Daytona 24 Hours to receive even greater publicity over here in Europe,” he said. “From a driver's perspective, it's a fantastic opportunity to take part in one of the great 24 hour races with absolutely everything paid for and, hopefully, put himself on the world stage.”