All 12 races on the 2010 Grand-Am Rolex Sports Car Series schedule will be televised live on SPEED, Grand-Am officials announced this week.

America's premier road racing sanctioning body looks to continue momentum from the 2009 season, when SPEED viewership increased 42 per cent and the number of households watching the races increased 39 per cent over the 2008 season.

In addition, eight of the ten Grand-Am KONI Sports Car Challenge races will be televised on SPEED next season.

The 2010 Rolex Series campaign opens with the 48th running of the Rolex 24 At Daytona on Saturday, January 30. SPEED coverage begins at 3 pm, prior to the 3.25 pm green flag, and lasts until 11 pm. Coverage resumes at 7 am and will run to the finish at 4 pm [all times local].

Meanwhile Grand-Am will also continue to expand its fan-friendly activities during the events. In 2009, the pre-race fan walk and driver autograph session received overwhelming positive response from the fans, teams and drivers.

"I was amazed at the fan response this past season," said Mike Johnson, team manager for Stevenson Motorsports. "This year has been the largest single improvement I've seen in 10 years of Grand-Am, in what they're doing to get people to the race track. This year, with everything Grand-Am has done with the pit walk and the schedule of the weekends, has been great. Everywhere we go we feel like we're part of a major event; everyone's having a great time."