Grand Am Rolex Series outfit Starworks Motorsport has announced a new initiative aimed at raising funds for victims of the devastating earthquake in Haiti.

Team boss Peter Baron has launched a new website - www.race4haiti.com - where donations can be made to Dunamis Medical Missions, a group of American doctors and nurses based in Haiti seeking extra funds to bring medical supplies and help to the region.

The team's #7 BMW-Riley will sport decals to raise awareness during this weekend's Rolex 24 at Daytona, while driver Ryan Dalziel - who will compete for Action Express Racing at Daytona prior to moving over to Starworks for the remainder of the season.

"I think what happened in Haiti has touched people worldwide," Dalziel said. "My wife and her family have dedicated so much of their lives to helping the people of Haiti that I really wanted to use my position to help Dunamis Medical Missions raise some much needed funding. I know they will put the money to great use in supplying medical aid to the injured."

Charity co-founder Dr Martin Schnell admitted that the need for support in Haiti was increasing as the nation comes to terms with the disaster, which has left tens of thousands of people deal and hundreds of thousands more homeless.

"Dunamis Medical Missions has been serving the people of Haiti since 1995," he said. "The group was in Haiti during the earthquake. I personally worked with 'Doctors Without Borders' in the aftermath and I am preparing to take a series of medical teams back in early February. Our immediate goal for the next one-two years is disaster relief through health care and feeding programs as well as supporting sister organizations in re-building."

Donations can be made by visiting www.race4haiti.com.