IndyCar »

ALMS' Primetime to join Atlantics.


American Le Mans Series regular Primetime Race Group has decided to spread its motorsport involvement into the open-wheel categories, and will join the Cooper Tires-backed Atlantic Championship with a two-car effort from round two of the series.

The programme is a joint venture between team owner Joel Feinberg, team manager Brent O'Neill and property entrepreneur Jamie Rand - whose planned entry into the series attracted much publicity during the off-season - and will field both the 2008 championship-winning #8 car and #88 sister machine previously run by Brooks Associate Racing.

“These cars are proven to be competitive and for them to not be running at a time when the grids need to be filled made our decision an easy one,” O'Neill said, “The entire Atlantic organisation - including Mazda, Cooper Tires and [series owner] Ben Johnston - have provided an unmatched opportunity to race at a competitive level, giving drivers the ability to earn big money and big exposure.”

In just four years since its entry to the IMSA family, Primetime has grown from fielding a single car in IMSA Lites, via multiple entries in IMSA Lites and SPEED World Challenge over the last three seasons, to a full scale American Le Mans Championship campaign returning for a second full season with the #11 GT2 Viper. The move to the Atlantic Championship, however, is its first foray into open-wheel racing.

“This is a move for Primetime that gives us another opportunity to expand our brand under the IMSA umbrella at a point in time when racing needs us,” Feinberg added, “With the commitment of Ben Johnston, the Atlantics have become the biggest bang for your buck and, in the times that we're in, this opportunity couldn't be passed up. The move will be beneficial to everyone involved, as it will bring more cars to the grid, more drivers to the series, and allow Primetime to continue to grow even bigger.”

Primetime will provide a full-service arrive-and-drive programme for interested drivers, including private testing, full data analysis and driver coaching, PR and marketing activity, as well the ability to co-brand potential sponsors with the team's ALMS effort. While the team's goal is to win a championship, it admits that it's 'focus will be geared towards funded drivers who are seeking a reputable team capable of fielding an ultra-competitive programme'.

“Primetime Race Group could not have acquired two better cars for its initial foray into the Atlantic Championship,” added Atlantic Championship executive vice-president Vicki O'Connor, “That #8 car was clearly a frontrunner throughout the 2008 season, and the #88 was also a top contender at many of our events last year. It would come as no surprise if the two Primetime cars were at the front right off the truck in Utah.”

The Atlantic Championship shares six of its remaining race weekends with the American Le Mans Series - at Miller Motorsports Park, Lime Rock Park, Mid-Ohio Sports Car Course, Mosport International Raceway, Road Atlanta and Mazda Raceway Laguna Seca - giving prospective Atlantic candidates the chance to perform in front of teams from one of the bigger series in the USA.

“We are obviously thrilled to welcome Primetime Race Group to the Atlantic Championship,” Johnston commented, “Joel and Brent have earned a reputation for fielding a first-class programme in the American Le Mans Series, and this is exactly the type of team we need in Atlantic. We're looking forward to seeing the two Primetime cars on the grid next month at Miller Motorsports Park, throughout the 2009 season and, hopefully, well into the future.”


Related Pictures

Click on relevant pic to enlarge
Markus Niemela - Brooks Associates Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Star Mazda champion Adam Christodoulou tests with Team Stargate Worlds ahead of a possible Atlantic Championship campaign in 2010   [pic credit: Atlantic Championship]
James Winslow - Genoa Racing  [pic credit: Atlantic Championship/Phil Sedgwick]
Jonathan Summerton - Newman Wachs Racing  [pic credit: Atlantic Championship/Phil Sedgwick]
Simona de Silvestro - Team Stargate Worlds   [pic credit: Atlantic Championship/Phil Sedgwick]
Simona de Silvestro - Team Stargate Worlds   [pic credit: Atlantic Championship/Phil Sedgwick]
Simona de Silvestro - Team Stargate Worlds   [pic credit: Atlantic Championship/Phil Sedgwick]
Jonathan Summerton - Newman Wachs Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Jonathan Summerton - Newman Wachs Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Jonathan Summerton - Newman Wachs Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
James Winslow - Jensen MotorSports   [pic credit: Atlantic Championship/Phil Sedgwick]
Frederic Vervisch - Genoa Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Jonathan Summerton - Genoa Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Markus Niemela - Newman Wachs Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Borja Garcia - Condor Motorsports   [pic credit: Atlantic Championship/Phil Sedgwick]
Borja Garcia - Condor Motorsports   [pic credit: Atlantic Championship/Phil Sedgwick]
John Edwards - Newman Wachs Racing   [pic credit: Atlantic Championship/Phil Sedgwick]
Simona de Silvestro - Team Stargate Worlds    [pic credit: Atlantic Championship/Phil Sedgwick]

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Johnsy - Unregistered

April 21, 2009 3:04 PM

Guys, just for your housekeeping information, the Atlantic series is sadly NOT part of IndyCar, as Tony & Co. declined to embrace this historic formula in the wake of US open-wheel "reunification," and it has instead run under IMSA sanction for the past two seasons. i realize this is splitting the finest of hairs, but the fact of the matter is the series was left to rot by the IRL before IMSA wisely took it under its wing. Thanks.

Matt - Editor, Crash.net

April 21, 2009 8:49 PM
Last Edited 2786 days ago

Hi Johnsy, When the American open-wheel merger took place, we took the decision to consolidate all of our IRL and Champ Car news onto one IndyCar channel. In order to continue to cover the Atlantic Championship, even following the demise of Champ Car, we therefore included it in the IndyCar channel. Had we not taken that decision, then chances are that we wouldn't be able to cover the series anymore. Hope that helps Matt Editor



© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.