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Dollar General gives Fisher two further outings.


Sarah Fisher Racing has revealed that its relationship with Dollar General has improved to the point where it will now feature at six rounds of the IndyCar Series instead of four.

Having debuted at Kansas Speedway in Sunday's Road runner Turbo Indy 300, eponymous owner/driver Fisher will add the races at Texas Motor Speedway and Homestead-Miami Speedway to the remainder of her original programme at Indianapolis, Chicagoland and Kentucky.

“We're very excited to announce the extension of what Dollar General committed to us," Fisher commented, "Last year, we announced that Dollar General would again join us for four races this year, and we're very excited to announce that they have joined us again for two more races to double the amount that we did last year. We've been committed to the IndyCar Series, we're focused on the growth of our team within the series and to have this addition really puts us on the right track going toward 2010.”

Fisher's seasonal debut saw her qualify on row six at Kansas, before producing a 13th-place finish for her family-run outfit.

“Sarah's story is very inspiring to Dollar General," chairman and CEO Rick Dreiling admitted, "When we watched her go through what she did at Indianapolis last year [when a major sponsor withdrew at the last minute], we knew she was a perfect fit for all 72,500 employees at Dollar General.

"She's incredibly hard-working, incredibly dedicated to her sport, and the way she approaches the sport and the way she approaches the team, quite frankly, is the way Dollar General approaches its business. I'm incredibly proud and excited that Sarah Fisher will be wearing the Dollar General yellow and black this year so, on behalf of all of your friends at Dollar General, Sarah, great racing in 2009.”

Fisher's face will appear across the Dollar General chain, and is currently in nearly 8500 stores, while the brand has launched a competition based on the programme that will see customers get the chance to go to the Indianapolis 500.


Related Pictures

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Indy Racing League.  25-26 April 2009. Kansas Speedway, Kansas, Missouri USA Sarah Fisher.
Sarah Fisher waves the green flag for practice (Photo by: Chris Jones for IndyCar Media.)
Sarah Fisher waves the green flag for practice (Photo by: Chris Jones for IndyCar Media.)
Team owner Sarah Fisher celebrates her birthday during practice for the Shell and Pennzoil Grand Prix of Houston on Friday, October 4 2013. (Photo Credit: Chris Owens for IndyCar Media)
Josef Newgarden and team co-owner Sarah Fisher celebrate second place in the Grand Prix of Baltimore presented by SRT on Sunday September 1 2013. (Photo Credit: Chris Owens for IndyCar Media)
General Motors Chairman and CEO Dan Akerson waves the green flag to restart the second Chevrolet Indy Dual in Detroit race Sunday, June 2, 2013 on Belle Isle in Detroit, Michigan. (Photo by John F. Martin for Chevrolet)
General Motors Chairman and CEO Dan Akerson waves the green flag to start the second Chevrolet Indy Dual in Detroit race Sunday, June 2, 2013 on Belle Isle in Detroit, Michigan. (Photo by Steve Fecht for Chevrolet)
Josef Newgarden during practice at St Petersburg, Florida - March 2013. (Photo Credit: John Cote for IndyCar Media)
Josef Newgarden (#67) back in Dollar General livery during practice for the 96th running of the Indianapolis 500. 12-27 May, 2012, Indianapolis, Indiana, USA. (c) 2012, F. Peirce Williams (Photo credit: INDYCAR/LAT USA)
Sarah Fisher Hartman Racing driver Josef Newgarden. (c) 2012, Michael L. Levitt. (Photo credit: INDYCAR/LAT USA)
IndyCar Series team owner Sarah Fisher. [Photo credit: Chris Jones for IndyCar Media]
The new logo of the rechristened Sarah Fisher Hartman Racing team. [Photo credit: Chris Jones for IndyCar Media]
Sarah Fisher with her new main sponsor Wink Hartman, and 2012 driver Josef Newgarden. [Photo credit: Chris Jones for IndyCar Media]
New Sarah Fisher Hartman Racing driver, 2011 Firestone Indy Lights champion Josef Newgarden. [Photo credit: Chris Jones for IndyCar Media]
Ryan Hunter-Reay on track the 2012 IndyCar Dallara, with Chevrolet power. [Picture copyright: General Motors and Wieck Media Services, Inc]
Ryan Hunter-Reay sitting on the 2012 IndyCar Dallara, with Chevrolet power. [Picture copyright: General Motors and Wieck Media Services, Inc]
Ryan Hunter-Reay in the 2012 IndyCar Dallara, with Chevrolet power. [Picture copyright: General Motors and Wieck Media Services, Inc]
Ed Carpenter and Sarah Fisher Racing celebrate in victory lane after winning the Kentucky Indy 300. October 2011. [Picture Credit: Chris Jones for IndyCar Media]

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