IndyCar »

Direct Supply joins Fisher.


IndyCar owner-driver Sarah Fisher has picked up a second major sponsorship deal in a week, having successfully concluded negotiations with Direct Supply to back her Indianapolis 500 campaign and selected other IRL events in 2009..

As a result, Sarah Fisher Racing will be sponsored by the Milwaukee-based company for all five remaining races on her calendar this year, adding to the major backing of Dollar General. Direct Supply's investment is believed to be in the region of US$900,000 over the course of 2009.

"Direct Supply is proud to be involved with IndyCar racing as a part of our long history with the Indianapolis Motor Speedway," said chief executive Bob Hillis, "We are especially proud to be sponsoring Sarah Fisher, who our whole company has rallied around as the first woman-owned team in Speedway history. Sarah is such a warm-hearted, caring person, and has captured the hearts of all of the Direct Supply partners and so many racing fans around the country."

Like Dollar General, Direct Supply first became involved with SFR after Fisher when a major backer defaulted in the build-up to last year's blue riband event at Indianapolis, and the eponymous team owner is glad to have it back on board.

"I'm so honoured to welcome Bob Hillis and Direct Supply back at SFR in 2009," Fisher said, "Although everyone at Direct Supply and the Hillis family don't share our surname, they're all family to us and mean a great deal to the team. Direct Supply joined SFR at a time when things were very difficult for us and for that, I'm forever grateful."


Related Pictures

Click on relevant pic to enlarge
Indy Racing League.  25-26 April 2009. Kansas Speedway, Kansas, Missouri USA Sarah Fisher.
Sage Karam walks pit lane prior to his qualification attempt for the ABC Supply 500 at Pocono Raceway -- Photo by: Chris Jones for IndyCar Media
Justin Wilson flashes across the start/finish line during the ABC Supply 500 at Pocono Raceway on Sunday, August 22, 2015 (Photo by: Chris Jones for IndyCar Media)
Justin Wilson greets the fans during pre-race festivities for the ABC Supply 500 at Pocono Raceway on Sunday, August 22, 2015 (Photo by: Chris Jones for IndyCar Media)
Juan Pablo Montoya, driver of the #2 Verizon Team Penske Chevrolet V-6 IndyCar, races to a third place finish Sunday, August 22, 2015, in the Verizon IndyCar Series race at Pocono Raceway in Long Pond, Pennsylvania. Montoya will start the 2.385-mile, 12-turn Sonoma Raceway road course next weekend with a 34-point advantage in the Verizon IndyCar Series championship. (Photo by Phillip Abbott/LAT for Chevy Racing)
Josef Newgarden, driver of the #67 Hartman Oil CFH Racing Chevrolet V-6 IndyCar, celebrates his second place finish Sunday, August 22, 2015, in the Verizon IndyCar Series race at Pocono Raceway in Long Pond, Pennsylvania. (Photo by Phillip Abbott/LAT for Chevy Racing)
Juan Pablo Montoya, driver of the #2 Verizon Team Penske Chevrolet V-6 IndyCar, celebrates his third place finish Sunday, August 22, 2015, in the Verizon IndyCar Series race at Pocono Raceway in Long Pond, Pennsylvania. Montoya will start the 2.385-mile, 12-turn Sonoma Raceway road course next weekend with a 34-point advantage in the Verizon IndyCar Series championship. (Photo by Phillip Abbott/LAT for Chevy Racing)
Josef Newgarden, driver of the #67 Hartman Oil CFH Racing Chevrolet V-6 IndyCar, races to a second place finish Sunday, August 22, 2015, in the Verizon IndyCar Series race at Pocono Raceway in Long Pond, Pennsylvania. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Ryan Hunter-Reay celebrates in victory circle after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Jones for IndyCar Media)
Ryan Hunter-Reay celebrates on the podium with Josef Newgarden and Juan Pablo Montoya after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Jones for IndyCar Media)
Ryan Hunter-Reay celebrates with the Andretti Autosport team in victory circle after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Jones for IndyCar Media)
Ryan Hunter-Reay celebrates in victory circle after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Jones for IndyCar Media)
Ryan Hunter-Reay celebrates in victory circle after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Jones for IndyCar Media)
Ryan Hunter-Reay arrives in Victory Lane after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Bret Kelley for IndyCar Media)
Ryan Hunter-Reay takes the chequered flag to win the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Owens for IndyCar Media)
Justin Wilson straps on his helmet prior to the systems check for the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Chris Owens for IndyCar Media)
Ryan Hunter-Reay is congratulated in Victory Lane after winning the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Bret Kelley for IndyCar Media)
Andretti Autosport`s Ryan Hunter-Reay wins the ABC Supply 500 at Pocono Raceway on Sunday August 23 2015. (Photo by: Bret Kelley for IndyCar Media)

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


Gil Bouffard - Unregistered

May 04, 2009 9:19 PM

Yahoo Sarah! I've been in her corner from the days when she raced Sprint Cars!(Open Wheel On Dirt-Not the NASCAR Taxi Cabs)If she has a good (financial) package behind her, she'll be able to concentrate on the race! Now I have a reason to watch the 500!



© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.