IndyCar owner-driver Sarah Fisher has picked up a second major sponsorship deal in a week, having successfully concluded negotiations with Direct Supply to back her Indianapolis 500 campaign and selected other IRL events in 2009..
As a result, Sarah Fisher Racing will be sponsored by the Milwaukee-based company for all five remaining races on her calendar this year, adding to the major backing of Dollar General. Direct Supply's investment is believed to be in the region of US$900,000 over the course of 2009.
"Direct Supply is proud to be involved with IndyCar racing as a part of our long history with the Indianapolis Motor Speedway," said chief executive Bob Hillis, "We are especially proud to be sponsoring Sarah Fisher, who our whole company has rallied around as the first woman-owned team in Speedway history. Sarah is such a warm-hearted, caring person, and has captured the hearts of all of the Direct Supply partners and so many racing fans around the country."
Like Dollar General, Direct Supply first became involved with SFR after Fisher when a major backer defaulted in the build-up to last year's blue riband event at Indianapolis, and the eponymous team owner is glad to have it back on board.
"I'm so honoured to welcome Bob Hillis and Direct Supply back at SFR in 2009," Fisher said, "Although everyone at Direct Supply and the Hillis family don't share our surname, they're all family to us and mean a great deal to the team. Direct Supply joined SFR at a time when things were very difficult for us and for that, I'm forever grateful."