AAA Hoosier Insurance announced this week that it has renewed its contract with IZOD IndyCar Series driver/owner Sarah Fisher and Sarah Fisher Racing.
AAA Hoosier Insurance will continue to be a personal sponsor of Fisher and will remain an associate sponsor on Fisher's #67 Honda-powered Dallara for both the 2010 and 2011 Indianapolis 500.
Additionally, Fisher will continue to serve as the official spokesperson for AAA Hoosier Insurance.
"We are very proud to be moving into a fourth and fifth year partnership with AAA," said Fisher. "Their ongoing support of SFR illustrates both sides of a successful partnership. As the 'Indiana Tradition' continues, I am ecstatic about their confidence in our team and its plans moving forward. They have believed in us since the very beginning."
AAA Hoosier Insurance team-up with Fisher in 2007, quickly becoming prominent in collateral materials throughout much of Indiana by way of billboard, television and radio advertising. Since that time, AAA Hoosier Insurance and AAA Hoosier Motor Club have leveraged the partnership by cross-promoting Fisher and her team through the organisation's Teen Driver Programme, Public Service Announcements, involvement in the Miracle Ride to benefit Riley Hospital for Children and through the annual RTV6 Toy Drive presented by AAA Hoosier Insurance. The Toy Drive initiative begins later this month.
"Sarah has been a great spokesperson for AAA Hoosier Insurance and we have enjoyed our association with her and Sarah Fisher Racing," said Steve Vernick, Vice President of Insurance for AAA Hoosier Motor Club. “She has helped us build the AAA Insurance brand in a highly competitive marketplace
"She is a very disciplined and skilled athlete as well as a successful businesswoman. She also possesses the traits and values that are Hoosier 'traditions.'
"In short, Sarah is a fantastic person and we are very happy to continue our relationship with her."