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Dollar General backing Sarah Fisher at Indy

Sarah Fisher's former longtime sponsors Dollar General are to return to the IZOD IndyCar Series in a one-off deal to back her team at Indianapolis next month.
US discount retail chain Dollar General and its distinctive black-and-yellow livery are to return to the IZOD IndyCar Series at Indianapolis next month, in a one-off deal to back the Sarah Fisher Hartman Racing team in the Indy 500.

“I am honored to welcome Dollar General back to our team for the Indianapolis 500,” said Sarah Fisher, owner of SFHR. "It will be exciting for our fans to once again see the black and yellow #67 attempt to bring home a victory at the Indy 500."

"Dollar General is excited to once again partner with Sarah and her team for the Indy 500 in the 96th running of this iconic race," responded Rick Dreiling, CEO of Dollar General. "We look forward to having Dollar General represented in 'the Greatest Spectacle in Racing.'"

Dollar General was a longtime backer of Fisher's race team, but announced at the end of the 2011 season that they were ending their arrangement in order to focus their sponsorship activity on NASCAR.

Ironically, the news of Dollar General's departure came the same weekend that driver Ed Carpenter delivered a break-through victory for Fisher's small operation at the Kentucky Speedway, the last race that the series completed on an oval given the abandoning of the season finale in Las Vegas in tragic circumstances.

Despite Dollar General's departure, the team has been able to continue thanks to oil businessman Wink Hartman signing up as a partner in the team, after having previously been a low-key associate sponsor of the team since 2008.

However the team has not yet been able to attract a new major sponsor for the first four races of the 2012 season, and Josef Newgarden's car was conspicuously unadorned by primary sponsorship when it lined up on the front row at Long Beach alongside Dario Franchitti.

But the team's strong showing so far in 2012 with current Firestone Indy Lights champion Newgarden - who won last year's Freedom 100 support race at Indianapolis Motor Speedway - has persuaded Dollar General that they can't pass up the opportunity to return to IndyCar by backing SFHF next month in the biggest US motor race of the year.

“Indianapolis is such a challenge,” said Newgarden. “You can go around that track 200 times and learn something new about your car or yourself as a driver on each lap.”

"This opportunity is a direct result of the fantastic relationships SFHR maintains with its partners," added Fisher. "The privilege we have to continue the relationship with a company that stood behind us during the tough times at the start of our team means a great deal to me."



Related Pictures

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The new logo of the rechristened Sarah Fisher Hartman Racing team. [Photo credit: Chris Jones for IndyCar Media]
Ed Carpenter with his team owner Sarah Fisher on Pole Day for the 2011 Indy 500 at Indianapolis Motor Speedway on Saturday, May 21. [Picture credit: Dana Garrett for IndyCar Media]
Sarah Fisher Hartman Racing`s Indy 500 entry displaying the iconic black-and-yellow livery of returning sponsors Dollar General. [Picture Credit: Sarah Fisher Hartman Racing]
James Hinchcliffe in the St. Petersburg paddock following practice for the Firestone Grand Prix of St. Petersburg on Friday March 27 2015. (Photo by: Chris Jones for IndyCar Media)
Francesco Dracone waits on pit lane prior to practice for the Firestone Grand Prix of St. Petersburg on Friday March 27 2015. (Photo by: Chris Owens for IndyCar Media)
Will Power sets up for Turn 11 during practice for the Firestone Grand Prix of St. Petersburg on Friday March 27 2015. (Photo by: Chris Owens for IndyCar Media)
The Andretti Autosport team go to work on Ryan Hunter-Reay`s car on pit lane in St. Petersburg on Friday March 27 2015. (Photo by: Chris Owens for IndyCar Media)
Will Power on track at St Petersburg in first practice on Friday March 27 2015. (Photo by: John Cote for IndyCar Media)
Will Power on track at St Petersburg in first practice on Friday March 27 2015. (Photo by: John Cote for IndyCar Media)
Steak n Shake to sponsor Graham Rahal in 2015
Scott Hargrove - 8Star Motorsports
Matt Brabham, Andretti Autosport, Indy Lights [Credit: Matt Brabham]
Stefano Coletti is strapped into his KV Racing Technologies Chevrolet on pit lane during Tuesday`s Open Test sessions at Barber Motorsports Park on March 17 2015. (Photo by: Chris Owens for IndyCar Media)
James Hinchcliffe leaves his pit stall during Tuesday`s Open Test sessions at Barber Motorsports Park on March 17 2015. (Photo by: Chris Owens for IndyCar Media)
Simon Pagenaud sits in his Chevrolet machine on pit lane during Tuesday`s Open Test sessions at Barber Motorsports Park on March 17 2015. (Photo by: Chris Owens for IndyCar Media)
James Hinchcliffe chats with his engineers during Tuesday`s Open Test sessions at Barber Motorsports Park on March 17 2015. (Photo by: Chris Owens for IndyCar Media)
Graham Rahal locks the front brakes up entering the Esses during Tuesday`s Open Test sessions at Barber Motorsports Park on March 17 2015. (Photo by: Chris Jones for IndyCar Media)
Marco Andretti navigates the Turn 8-9 Esses complex during Tuesday`s Open Test sessions at Barber Motorsports Park on March 17 2015. (Photo by: Chris Jones for IndyCar Media)

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