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Dollar General backing Sarah Fisher at Indy

Sarah Fisher's former longtime sponsors Dollar General are to return to the IZOD IndyCar Series in a one-off deal to back her team at Indianapolis next month.
US discount retail chain Dollar General and its distinctive black-and-yellow livery are to return to the IZOD IndyCar Series at Indianapolis next month, in a one-off deal to back the Sarah Fisher Hartman Racing team in the Indy 500.

“I am honored to welcome Dollar General back to our team for the Indianapolis 500,” said Sarah Fisher, owner of SFHR. "It will be exciting for our fans to once again see the black and yellow #67 attempt to bring home a victory at the Indy 500."

"Dollar General is excited to once again partner with Sarah and her team for the Indy 500 in the 96th running of this iconic race," responded Rick Dreiling, CEO of Dollar General. "We look forward to having Dollar General represented in 'the Greatest Spectacle in Racing.'"

Dollar General was a longtime backer of Fisher's race team, but announced at the end of the 2011 season that they were ending their arrangement in order to focus their sponsorship activity on NASCAR.

Ironically, the news of Dollar General's departure came the same weekend that driver Ed Carpenter delivered a break-through victory for Fisher's small operation at the Kentucky Speedway, the last race that the series completed on an oval given the abandoning of the season finale in Las Vegas in tragic circumstances.

Despite Dollar General's departure, the team has been able to continue thanks to oil businessman Wink Hartman signing up as a partner in the team, after having previously been a low-key associate sponsor of the team since 2008.

However the team has not yet been able to attract a new major sponsor for the first four races of the 2012 season, and Josef Newgarden's car was conspicuously unadorned by primary sponsorship when it lined up on the front row at Long Beach alongside Dario Franchitti.

But the team's strong showing so far in 2012 with current Firestone Indy Lights champion Newgarden - who won last year's Freedom 100 support race at Indianapolis Motor Speedway - has persuaded Dollar General that they can't pass up the opportunity to return to IndyCar by backing SFHF next month in the biggest US motor race of the year.

“Indianapolis is such a challenge,” said Newgarden. “You can go around that track 200 times and learn something new about your car or yourself as a driver on each lap.”

"This opportunity is a direct result of the fantastic relationships SFHR maintains with its partners," added Fisher. "The privilege we have to continue the relationship with a company that stood behind us during the tough times at the start of our team means a great deal to me."



Related Pictures

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The new logo of the rechristened Sarah Fisher Hartman Racing team. [Photo credit: Chris Jones for IndyCar Media]
Ed Carpenter with his team owner Sarah Fisher on Pole Day for the 2011 Indy 500 at Indianapolis Motor Speedway on Saturday, May 21. [Picture credit: Dana Garrett for IndyCar Media]
Sarah Fisher Hartman Racing`s Indy 500 entry displaying the iconic black-and-yellow livery of returning sponsors Dollar General. [Picture Credit: Sarah Fisher Hartman Racing]
Franck Montagny on the course at Infineon Raceway for practice in Sonoma. (Photo by: Ron McQueeney for IndyCar Media)
Franck Montagny is making his IndyCar Series debut. (Photo by: Chris Jones for IndyCar Media)
Franck Montagny is making his IndyCar Series debut. (Photo by: Chris Jones for IndyCar Media)
Mikhail Aleshin waits on pitlane prior to practice at Long Beach (Photo by: Chris Jones for IndyCar Media)
Carlos Munoz waits on pit lane in Long Beach (Photo by: Chris Jones for IndyCar Media)
The crew of Mikhail Aleshin go to work in the pits (Photo by: Chris Jones for IndyCar Media)
Will Power and Carlos Munoz flank winner Mike Conway during their victory lap (Photo by: Chris Owens for IndyCar Media)
Carlos Huertas (Photo by: John Cote for IndyCar Media)
Jack Hawksworth enters the hairpin during practice at Long Beach (Photo by: John Cote for IndyCar Media)
Carlos Huertas waits on pitlane prior to the start (Photo by: Chris Owens for IndyCar Media)
Scott Dixon rolls out of pitlane during the Toyota Grand Prix of Long Beach (Photo by: Chris Owens for IndyCar Media)
Carlos Munoz with a champagne surprise (Photo by: Chris Jones for IndyCar Media)
Mike Conway celebrating his victory (Photo by: Chris Owens for IndyCar Media)
Carlos Munoz, Mike Conway and Will Power celebrate on the podium after the Toyota Grand Prix of Long Beach (Photo by: Chris Jones for IndyCar Media)
Carlos Munoz, Mike Conway and Will Power celebrate on the podium after the Toyota Grand Prix of Long Beach (Photo by: Chris Jones for IndyCar Media)

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