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Dollar General backing Sarah Fisher at Indy

Sarah Fisher's former longtime sponsors Dollar General are to return to the IZOD IndyCar Series in a one-off deal to back her team at Indianapolis next month.
US discount retail chain Dollar General and its distinctive black-and-yellow livery are to return to the IZOD IndyCar Series at Indianapolis next month, in a one-off deal to back the Sarah Fisher Hartman Racing team in the Indy 500.

“I am honored to welcome Dollar General back to our team for the Indianapolis 500,” said Sarah Fisher, owner of SFHR. "It will be exciting for our fans to once again see the black and yellow #67 attempt to bring home a victory at the Indy 500."

"Dollar General is excited to once again partner with Sarah and her team for the Indy 500 in the 96th running of this iconic race," responded Rick Dreiling, CEO of Dollar General. "We look forward to having Dollar General represented in 'the Greatest Spectacle in Racing.'"

Dollar General was a longtime backer of Fisher's race team, but announced at the end of the 2011 season that they were ending their arrangement in order to focus their sponsorship activity on NASCAR.

Ironically, the news of Dollar General's departure came the same weekend that driver Ed Carpenter delivered a break-through victory for Fisher's small operation at the Kentucky Speedway, the last race that the series completed on an oval given the abandoning of the season finale in Las Vegas in tragic circumstances.

Despite Dollar General's departure, the team has been able to continue thanks to oil businessman Wink Hartman signing up as a partner in the team, after having previously been a low-key associate sponsor of the team since 2008.

However the team has not yet been able to attract a new major sponsor for the first four races of the 2012 season, and Josef Newgarden's car was conspicuously unadorned by primary sponsorship when it lined up on the front row at Long Beach alongside Dario Franchitti.

But the team's strong showing so far in 2012 with current Firestone Indy Lights champion Newgarden - who won last year's Freedom 100 support race at Indianapolis Motor Speedway - has persuaded Dollar General that they can't pass up the opportunity to return to IndyCar by backing SFHF next month in the biggest US motor race of the year.

“Indianapolis is such a challenge,” said Newgarden. “You can go around that track 200 times and learn something new about your car or yourself as a driver on each lap.”

"This opportunity is a direct result of the fantastic relationships SFHR maintains with its partners," added Fisher. "The privilege we have to continue the relationship with a company that stood behind us during the tough times at the start of our team means a great deal to me."



Related Pictures

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The new logo of the rechristened Sarah Fisher Hartman Racing team. [Photo credit: Chris Jones for IndyCar Media]
Ed Carpenter with his team owner Sarah Fisher on Pole Day for the 2011 Indy 500 at Indianapolis Motor Speedway on Saturday, May 21. [Picture credit: Dana Garrett for IndyCar Media]
Sarah Fisher Hartman Racing`s Indy 500 entry displaying the iconic black-and-yellow livery of returning sponsors Dollar General. [Picture Credit: Sarah Fisher Hartman Racing]
Will Power celebrates with his team after winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates with his team owner Roger Penske after winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates with his wife Liz after winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Will Power celebrates winning the 2014 Verizon IndyCar Series championship (Photo by: Chris Owens for IndyCar Media)
Tony Kanaan, driver of the #10 Target Chip Ganassi Chevrolet IndyCar V6, races to victory Saturday, August 30, 2014 during the last Verizon IndyCar Series race of the season at Auto Club Speedway in Fontana, California. This is the third consecutive win for Chevrolet at Auto Club Speedway. Chevrolet wins the Manufacturer`s Championship for the third straight season. (Photo by Gregg Ellman/LAT for Chevy Racing)
Team Chevy sweeps the podium as Tony Kanaan (center), driver of the #10 Target Chip Ganassi Racing Chevrolet IndyCar V6, celebrates his victory Saturday, August 30, 2014, during the last Verizon IndyCar Series race of the season at Auto Club Speedway in Fontana, California. Teammate Scott Dixon (left), driver of the #9 Target Chip Ganassi Racing Chevrolet V6, finishes second, and Ed Carpenter, driver of the #20 Fuzzy`s Ultra Premium Vodka/Ed Carpenter Racing Chevrolet V6, finishes third. Chevrolet wins the Manufacturer`s Championship for the third straight season. (Photo by Gregg EllmanLAT for Chevy Racing)
Tony Kanaan, driver of the #10 Target Chip Ganassi Chevrolet IndyCar V6, takes the chequered flag while racing to victory Saturday, August 30, 2014 during the last Verizon IndyCar Series race of the season at Auto Club Speedway in Fontana, California. This is the third consecutive win for Chevrolet at Auto Club Speedway. Chevrolet wins the Manufacturer`s Championship for the third straight season. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Tony Kanaan, driver of the #10 Target Chip Ganassi Chevrolet IndyCar V6, makes a quick pit stop while racing to victory Saturday, August 30, 2014 during the last Verizon IndyCar Series race of the season at Auto Club Speedway in Fontana, California. This is the third consecutive win for Chevrolet at Auto Club Speedway. Chevrolet wins the Manufacturer`s Championship for the third straight season. (Photo by Brian Cleary/LAT for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet IndyCar V6, celebrates winning the 2014 Verizon IndyCar Series Championship by posing with the Astor Challenge Cup Saturday, August 30, 2014 after the last race of the season at Auto Club Speedway in Fontana, California. Chevrolet clinches its third straight Manufacturer`s Championship. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet IndyCar V6, celebrates winning the 2014 Verizon IndyCar Series Championship by hoisting the Astor Challenge Cup Saturday, August 30, 2014 after the last race of the season at Auto Club Speedway in Fontana, California. Chevrolet clinches its third straight Manufacturer`s Championship. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet IndyCar V6, celebrates winning the 2014 Verizon IndyCar Series Championship by kissing the Astor Challenge Cup Saturday, August 30, 2014 after the last race of the season at Auto Club Speedway in Fontana, California. Chevrolet clinches its third straight Manufacturer`s Championship. (Photo by Michael L. Levitt/LAT for Chevy Racing)

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