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Dollar General backing Sarah Fisher at Indy

Sarah Fisher's former longtime sponsors Dollar General are to return to the IZOD IndyCar Series in a one-off deal to back her team at Indianapolis next month.
US discount retail chain Dollar General and its distinctive black-and-yellow livery are to return to the IZOD IndyCar Series at Indianapolis next month, in a one-off deal to back the Sarah Fisher Hartman Racing team in the Indy 500.

“I am honored to welcome Dollar General back to our team for the Indianapolis 500,” said Sarah Fisher, owner of SFHR. "It will be exciting for our fans to once again see the black and yellow #67 attempt to bring home a victory at the Indy 500."

"Dollar General is excited to once again partner with Sarah and her team for the Indy 500 in the 96th running of this iconic race," responded Rick Dreiling, CEO of Dollar General. "We look forward to having Dollar General represented in 'the Greatest Spectacle in Racing.'"

Dollar General was a longtime backer of Fisher's race team, but announced at the end of the 2011 season that they were ending their arrangement in order to focus their sponsorship activity on NASCAR.

Ironically, the news of Dollar General's departure came the same weekend that driver Ed Carpenter delivered a break-through victory for Fisher's small operation at the Kentucky Speedway, the last race that the series completed on an oval given the abandoning of the season finale in Las Vegas in tragic circumstances.

Despite Dollar General's departure, the team has been able to continue thanks to oil businessman Wink Hartman signing up as a partner in the team, after having previously been a low-key associate sponsor of the team since 2008.

However the team has not yet been able to attract a new major sponsor for the first four races of the 2012 season, and Josef Newgarden's car was conspicuously unadorned by primary sponsorship when it lined up on the front row at Long Beach alongside Dario Franchitti.

But the team's strong showing so far in 2012 with current Firestone Indy Lights champion Newgarden - who won last year's Freedom 100 support race at Indianapolis Motor Speedway - has persuaded Dollar General that they can't pass up the opportunity to return to IndyCar by backing SFHF next month in the biggest US motor race of the year.

“Indianapolis is such a challenge,” said Newgarden. “You can go around that track 200 times and learn something new about your car or yourself as a driver on each lap.”

"This opportunity is a direct result of the fantastic relationships SFHR maintains with its partners," added Fisher. "The privilege we have to continue the relationship with a company that stood behind us during the tough times at the start of our team means a great deal to me."



Related Pictures

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The new logo of the rechristened Sarah Fisher Hartman Racing team. [Photo credit: Chris Jones for IndyCar Media]
Ed Carpenter with his team owner Sarah Fisher on Pole Day for the 2011 Indy 500 at Indianapolis Motor Speedway on Saturday, May 21. [Picture credit: Dana Garrett for IndyCar Media]
Sarah Fisher Hartman Racing`s Indy 500 entry displaying the iconic black-and-yellow livery of returning sponsors Dollar General. [Picture Credit: Sarah Fisher Hartman Racing]
Juan Pablo Montoya, driver of the #2 Hawk Performance Team Penske Chevrolet IndyCar V6, races to an 11th-place finish Sunday, August 2, 2015, during the Verizon IndyCar Series race at the Mid-Ohio Sports Car Course in Lexington, Ohio. Montoya retains the overall driver`s championship points lead with two races left in the season. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Scott Dixon, driver of the #9 Target Chip Ganassi Racing Chevrolet IndyCar V6, races to an fourth-place finish Sunday, August 2, 2015, during the Verizon IndyCar Series race at the Mid-Ohio Sports Car Course in Lexington, Ohio. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Simon Pagenaud, driver of the #22 PPG Finishes Team Penske Chevrolet IndyCar V6, races to a third-place finish Sunday, August 2, 2015, during the Verizon IndyCar Series race at the Mid-Ohio Sports Car Course in Lexington, Ohio. (Photo by Phillip Abbott/LAT for Chevy Racing)
Simon Pagenaud, driver of the #22 PPG Finishes Team Penske Chevrolet IndyCar V6, celebrates his third-place finish Sunday, August 2, 2015, during the Verizon IndyCar Series race at the Mid-Ohio Sports Car Course in Lexington, Ohio. (Photo by Phillip Abbott/LAT for Chevy Racing)
Graham Rahal leads a group through the Turn 2 Keyhole turn during the Honda Indy 200 at Mid-Ohio (Photo by: Chris Jones for IndyCar Media)
Graham Rahal and his father, Bobby, celebrate in Victory Circle following their win in the Honda Indy 200 at Mid-Ohio (Photo by: John Cote for IndyCar Media)
Podium celebrations for Graham Rahal and Justin Wilson after the Honda Indy 200 at Mid-Ohio. (Photo by: Chris Jones for IndyCar Media)
Podium celebrations for Graham Rahal, Justin Wilson and Simon Pagenaud after the Honda Indy 200 at Mid-Ohio. (Photo by: Chris Jones for IndyCar Media)
Graham Rahal sprays the champagne in Victory Lane following his victory in the Honda Indy 200 at Mid-Ohio (Photo by: Chris Owens for IndyCar Media)
Graham Rahal wins the Honda Indy 200 at Mid-Ohio (Photo by: Bret Kelley for IndyCar Media)
Graham Rahal begins the celebration as he wins the Honda Indy 200 at Mid-Ohio (Photo by: John Cote for IndyCar Media)
Ryan Hunter-Reay waits in his pit stand prior to practice for the Honda Indy 200 at Mid-Ohio (Photo by: John Cote for IndyCar Media)
Ryan Hunter-Reay rolls down pit lane for practice for the Honda Indy 200 at Mid-Ohio (Photo by: Chris Jones for IndyCar Media)
Scott Dixon, driver of the #9 Target Chip Ganassi Racing Chevrolet IndyCar V6, celebrates having the fastest qualifying time Saturday, August 1, 2015, winning the pole for Sunday`s Verizon IndyCar Series race at the Mid-Ohio Sports Car Course in Lexington, Ohio. Dixon set a track record of 1:04.5814/125.869 mph. (Photo by Phillip Abbott/LAT for Chevy Racing)
Scott Dixon, driver of the #9 Target Chip Ganassi Racing Chevrolet IndyCar V6, celebrates having the fastest qualifying time Saturday, August 1, 2015, winning the pole for Sunday`s Verizon IndyCar Series race at the Mid-Ohio Sports Car Course in Lexington, Ohio. Dixon set a track record of 1:04.5814/125.869 mph. (Photo by Phillip Abbott/LAT for Chevy Racing)

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