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Verizon takes over as series title sponsor

US telecommunications giant Verizon has been confirmed as the new title sponsor for the IndyCar Series in a multi-year deal starting this season.
Verizon Wireless has been confirmed as the new title sponsor for the premier US open wheel motorports championship, meaning that the official name for 2014 will now be the Verizon IndyCar Series.

The telecommunications giant replaces sports apparel retailer IZOD, whose deal with the series came to an end after the conclusion of the 2013 season. Verizon has a long involvement in the sport, with Verizon having been the official provider of wireless data services to the series for the past four years, as well as sponsoring the P1 Pole Award.

“Verizon's commitment to IndyCar demonstrates its belief in the direction of our sport and further corroborates our long-term goals," said Mark Miles, CEO of IndyCar's parent company Hulman & Co.

“Verizon is the perfect partner for us to showcase the high level of innovation and technology that is inherent in our sport,” added Miles. “IndyCar will provide a large audience of tech-savvy consumers who are eager for the latest technology to further enhance their experience."

“Verizon is delighted to become the title sponsor of the Verizon IndyCar Series and to bring even more of our innovative technology to the fans, to the teams and to the entire motorsports community,” agreed Dan Mead, president and CEO of Verizon Wireless.

"The intersection of racing and technology has never been more relevant, and our expanded partnership with IndyCar provides a unique opportunity to demonstrate that synergy, integrate new services like LTE Multicast and help propel the sport forward," Mead added.

The official announcement said that the two companies "will engage in a multi-dimensional partnership linking sports, entertainment and technology," which will get underway with the first event of the new 18-race season at St Petersbrug at the end of the month.

As part of the collaboration, there will be significant network coverage upgrades to the Indianapolis Motor Speedway ahead of the 98th running of the Indianapolis 500 in May.

Verizon has also been the primary sponsor of the #12 Verizon Team Penske car driven by Will Power. Today's announcement made clear that the relationship with Roger Penske's squad would not only remain but will expand further for the 2014 season, as Verizon will now be the primary sponsor of the #2 entry driven Juan Pablo Montoya for at least eight races this season.

The amount that Verizon will be paying for naming rights was not disclosed, and the duration of the new title deal was not specified other than being described as 'multi-year.'

Verizon's chief rival in the US mobile market, Sprint, is already the title sponsor of the top series in NASCAR stock car racing.



Related Pictures

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Will Power, driver of the #12 Verizon Team Penske Chevrolet, races to a second-place qualifying time Saturday, August 3, 2013 for Sunday`s Indy 200 race at Mid-Ohio Sports Car Course in Lexington, Ohio. Power will start in the front row with pole sitter and fellow Chevrolet driver Ryan Hunter-Reay. (Photo by Phillip Abbott for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet, races to victory Sunday, August 25, 2013 during the Grand Prix of Sonoma IndyCar race in Sonoma, California. (Photo by Phillip Abbott for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet, celebrates victory Sunday, August 25, 2013 during the Grand Prix of Sonoma IndyCar race in Sonoma, California. (Photo by Phillip Abbott for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet, celebrates winning the poll position during qualifying Friday, October 18, 2013 for Saturday night’s IndyCar finale at Auto Club Speedway in Fontana California. (Photo Credit: Perry Nelson for Chevy Racing)
Will Power, driver of the #12 Verizon Team Penske Chevrolet IndyCar, qualifies second Saturday, August 31, 2013 for Sunday’s Grand Prix of Baltimore on the street circuit in Baltimore, Maryland. (Photo by Michael L. Levitt for Chevy Racing)
The new logo of the Verizon ndyCar Series, following confirmation that Verizon is taking over as title sponsor in 2014 in a multi-year deal. (Photo Credit: IndyCar Media, Verizon)
Sebastien Bourdais with his son after winning Race 1 of the Honda Indy Toronto. (Photo by: Shawn Gritzmacher for IndyCar Media)
The red flag is waived halting attempts to start Race 1 of the Honda Indy Toronto on Saturday. (Photo by: Chris Owens for IndyCar Media)
Mike Conway and Team Owner Ed Carpenter celebrate victory in Race 2 of the Honda Indy Toronto (Photo by: Chris Jones for IndyCar Media)
Sebastien Bourdais gets a congratulatory hug from team co-owner Kevin Kalkhoven after winning Race 1 of the Honda Indy Toronto (Photo by: Chris Owens for IndyCar Media)
Chevrolet sweeps the podium with winner Mike Conway (center), driver of the #20 Fuzzy`s Ultra Premium Vodka / Ed Carpenter Racing Chevrolet IndyCar V6, celebrating his victory Sunday, July 20, 2014 during the second of two IndyCar Series races through the streets of Exhibition Place, in Toronto, Canada. Tony Kanaan (left), driver of the #10 Target Chip Ganassi Racing Chevrolet celebrates his second-place finish. Will Power, driver of the #12 Verizon Team Penske Chevrolet celebrates his third-place finish. (Photo by Phillip Abbott/LAT for Chevy Racing)
Mike Conway, driver of the #20 Fuzzy`s Ultra Premium Vodka / Ed Carpenter Racing Chevrolet IndyCar V6, celebrates his victory Sunday, July 20, 2014 during the second of two IndyCar Series races through the streets of Exhibition Place, in Toronto, Canada. (Photo by Phillip Abbott/LAT for Chevy Racing)
Mike Conway, driver of the #20 Fuzzy`s Ultra Premium Vodka / Ed Carpenter Racing Chevrolet IndyCar V6, takes the chequered flag while racing to victory Sunday, July 20, 2014 during the second of two IndyCar Series races through the streets of Exhibition Place, in Toronto, Canada. (Photo by Michael L. Levitt/LAT for Chevy Racing)
Mike Conway, driver of the #20 Fuzzy`s Ultra Premium Vodka / Ed Carpenter Racing Chevrolet IndyCar V6, races to victory Sunday, July 20, 2014 during the second of two IndyCar Series races through the streets of Exhibition Place, in Toronto, Canada. (Photo by Phillip Abbott/LAT for Chevy Racing)
Mike Conway on his way to victory in the second round of the Honda Indy Toronto doubleheader on Sunday July 20 2014. (Photo by: Joe Skibinski for IndyCar Media)
Mike Conway jumps for joy after the second round of the Honda Indy Toronto doubleheader on Sunday July 20 2014. (Photo by: Chris Jones for IndyCar Media)
Mike Conway with the winner`s flag after the second round of the Honda Indy Toronto doubleheader on Sunday July 20 2014. (Photo by: Chris Jones for IndyCar Media)
Mike Conway, Tony Kanaan and Will Power celebrate on the podium after the second round of the Honda Indy Toronto doubleheader on Sunday July 20 2014. (Photo by: Chris Jones for IndyCar Media)

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