Rahal Letterman Lanigan Racing has revealed that restaurant chain Steak 'n Shake, will be the primary sponsor of Graham Rahal's #15 entry at five Verizon IndyCar Series events, including the 99th running of the Indianapolis 500.

The home of the original Steakburger(TM) and hand-dipped milkshakes will also be featured on the car at the race weekends in Long Beach, Detroit and Mid-Ohio, as well as both events at Indianapolis Motor Speedway, while Maxim Magazine - which is owned by the same holdings company, will also be featured on the red-and-black livery. In addition, Steak 'n Shake will remain as an associate sponsor for the rest of the 2015 IndyCar Series season.

"I've been eating them since I was eleven - finally, free Steakburgers!" co-owner David Letterman exclaimed, while partner Bobby Rahal - who shares an interest in the team along with Mi-Jack co-owner Michael Lanigan, admitted that it was not a partnership he foresaw.

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"As a long-time fan of Steak 'n Shake, this partnership seems so perfect," the former Indy 500 winner added, "Over the years I have visited many Steak 'n Shakes and never had the thought that they could potentially be a sponsor of ours, but here we are.

"We are thrilled to welcome the Steak 'n Shake brand to Rahal Letterman Lanigan Racing and introduce them to IndyCar racing. This is another bit of good news for our sport with a new company coming in, and we're looking forward to putting them in Victory Lane."