IndyCar »

New sponsor to fuel Rahal 500 bid

Rahal Letterman Lanigan Racing unveils a new five-race deal that will put Steak n' Shake on the side of its #15 IndyCar Series entry this season.

Rahal Letterman Lanigan Racing has revealed that restaurant chain Steak 'n Shake, will be the primary sponsor of Graham Rahal's #15 entry at five Verizon IndyCar Series events, including the 99th running of the Indianapolis 500.

The home of the original Steakburger™ and hand-dipped milkshakes will also be featured on the car at the race weekends in Long Beach, Detroit and Mid-Ohio, as well as both events at Indianapolis Motor Speedway, while Maxim Magazine – which is owned by the same holdings company, will also be featured on the red-and-black livery. In addition, Steak 'n Shake will remain as an associate sponsor for the rest of the 2015 IndyCar Series season.

“I've been eating them since I was eleven - finally, free Steakburgers!” co-owner David Letterman exclaimed, while partner Bobby Rahal - who shares an interest in the team along with Mi-Jack co-owner Michael Lanigan, admitted that it was not a partnership he foresaw.

“As a long-time fan of Steak 'n Shake, this partnership seems so perfect,” the former Indy 500 winner added, “Over the years I have visited many Steak 'n Shakes and never had the thought that they could potentially be a sponsor of ours, but here we are.

“We are thrilled to welcome the Steak 'n Shake brand to Rahal Letterman Lanigan Racing and introduce them to IndyCar racing. This is another bit of good news for our sport with a new company coming in, and we're looking forward to putting them in Victory Lane.”

Tagged as: sponsorship , Indycar , Rahal

Related Pictures

Click on relevant pic to enlarge
Steak n Shake to sponsor Graham Rahal in 2015
Alexander Rossi - Andretti Autosport   [pic credit: Indycar Media/Joe Skibinski]
Simon Pagenaud (Team Penske) celebrates winning the 2016 IndyCar title with victory at Sonoma   [pic credit: Chris Owens]
Simon Pagenaud - Team Penske   [pic credit: IndyCar Media/Chris Owens]
Ed Jones celebrates winning the 2016 Indy Lights championship
Kyle Kaiser (Juncos Racing) celebrates at Laguna Seca
Kyle Kaiser - Juncos Racing
Ed Carpenter Racing crew working on the boss` car   [pic credit: IndyCar Media/Chris Owens]
Indy Lights action
Indy Lights title contender Santiago Urrutia, Ed Jones, Dean Stoneman, Felix Serralles, Kyle Kaiser and Zach Veach   [pic credit: IndyCar Media]
Santiago Urrutia - Schmidt Petersen Motorsport
Will Power - Team Penske
Scott Dixon (Target Chip Ganassi Racing) on his way to victory at Watkins Glen   [pic credit: Indycar media/Chris Owens]
Scott Dixon (Target Chip Ganassi Racing) on his way to pole at Watkins Glen   [pic credit: Indycar media/Chris Owens]
Graham Rahal celebrates victory in the Firestone 600 at Texas Motor Speedway   (image credit: IndyCar Media/Chris Owens)
Scott Dixon leads the Indycar field   [pic credit: Indycar media/Bret Kelley]
Will Power - Team Penske   [pic credit: Indycar media/Chris Jones]
Will Power - Team Penske   [pic credit: Indycar media/Chris Jones]

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


March 24, 2015 9:06 PM

theeagle: Nice one and why not! Years ago Dominos Pizza sponsored a team, if Im not mistaken Arie Luyendky won with them. But sometimes pretty pictures count for little at the end of the day.
Right! Dominos Pizza sponsored Shearson Racing from 1983-1990, when Arie won the 500! Ah, the memories, the good times ... :-)

© 1999 - 2016 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.