Some of the names and colour schemes we can expect to see at this year's races at Indianapolis are beginning to break cover.

Avaya will sponsor the Team Penske entry of Simon Pagenaud for at least four Verizon IndyCar Series races, beginning with the 99th Indianapolis 500, while Angie's List returns to IMS with Bryan Herta Autosport.

"We are excited to welcome Avaya to Team Penske through their relationship with HP, supporting Simon Pagenaud and Brad Keselowski," eponymous team owner Roger Penske said, "Avaya is a growing global brand that has a great opportunity to continue that growth through motorsports. We can benefit from Avaya's technologies and expertise across our Penske businesses and we appreciate their partnership as Simon and the #22 team establish themselves as championship contenders in the Verizon IndyCar Series."

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The Avaya partnership was fostered through the long-term relationship between Team Penske and HP. Together, Avaya and HP Enterprise Services are delivering infrastructure modernization services. As technology continues to revolutionize communications in racing, the partnership between the three organizations is a winning combination for all.

"Avaya and HP, two of Silicon Valley's business technology powerhouses, have been on the forefront of communications and enterprise technology innovation for decades," Joe Manuele, vice president of Global Cloud Services at Avaya explained, "Communications is entering the cloud-era, and we are proud to offer our technology and expertise to Team Penske in an effort to help the team continue to produce at a high level."

In addition to the Indianapolis 500, Avaya will also serve as the primary sponsor for Pagenaud at Texas Motor Speedway, Toronto and Sonoma Raceway. The Frenchman, in his debut season at Team Penske, is currently ranked ninth in the point standings after posting top-ten finishes in three of the first four races.

"I've had a long-standing relationship with HP over the years, so to see that expand and to now be associated with a company like Avaya is pretty special," Pagenaud said, "I want to succeed on the racetrack with Team Penske and having a sponsor like Avaya on the car will help our team reach new heights. We can't thank them enough for their support and I hope this is just the beginning of a winning partnership."

Angie's List, meanwhile, will be the primary sponsor of the #98 Bryan Herta Autosport Honda driven by Gabby Chaves for the Angie's List Grand Prix of Indianapolis on 9 May.

"Gabby is the epitome of someone who's paid his dues and is ready to take the national stage by storm," Angie's List founder Angie Hicks said, "We can't wait to see him out on the track."

Chaves, the 2014 Indy Lights presented by Cooper Tires champion, is one of the youngest competitors in the Verizon IndyCar Series and currently leads the Verizon IndyCar Series' Sunoco Rookie of the Year standings.

"I am very excited to be part of this partnership with Angie's List," he said, "Not only are they the title sponsor for the Grand Prix of Indianapolis, but they also are a local Indianapolis company, and that makes the connection even stronger. I will be looking forward to a very exciting Angie's List Grand Prix and putting forward all the efforts necessary to take us to the top step of the podium."

Another Indianapolis 500 tie-up was confimed by Chip Ganassi Racing, which revealed that Ivy Tech Community College will serve as a partner on the #8 Comfort Revolution/Big Machine Records Chevrolet of Sage Karam.

"The partnership with Ivy Tech and Sage is a great fit for us, highlighted by the connection between Sage's age and that of Ivy Tech's student body," said tem president Steve Lauletta, "Ivy Tech's reach and activation with Sage, combined with the team's focus on millennials, makes for a great program for the #8 team during the month of May."

Karam, 20, will be the centerpiece of a social/digital media campaign during the month of May in Indianapolis leading up to the 'The Greatest Spectacle in Racing'.