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Dollar General continues Fisher backing


Sarah Fisher expects to be back at the Indianapolis 500 this season, having done enough to convince sometime 2008 sponsor Dollar General to back her, not only for the blue riband event, but also three others on the forthcoming IndyCar Series schedule.

The 'small-box discount retailer' stepped in to help rescue Fisher's short '08 campaign after one of the Indy Racing League's most popular drivers lost a primary sponsor just weeks before the Indianapolis race, and has agreed to extend its backing into 2009 by acting as primary sponsor of the #67 Sarah Fisher Racing entry for the four races at Kansas, Indianapolis, Kentucky and Chicago. The company's yellow-and-black colours features on Fisher's car at last year's Kentucky and Chicagoland events.

"Dollar General is excited about being a part of IndyCar racing for a second season by sponsoring Sarah Fisher in four races," confirmed chairman and CEO Rick Dreiling, "We look forward to cheering for Sarah and SFR as her team continues to grow and succeed."

While hoping to run a full campaign in her second year as a team owner, Fisher will now take to the track for the first time in 2009 at Kansas Speedway on the weekend of 26 April, although talks are currently in progress with additional sponsors in a bid to expand the four-race schedule by two further outings.

"Kansas Speedway will be a great start for us this year," Fisher commented, "We began our 2008 season at Indianapolis, and to have the opportunity to be on track prior to Indy will be a great benchmark for our season.

"It has been a pleasure to work with Dollar General, and they have quickly become a great sponsor, as well as a trusted friend to the SFR team," Fisher said, "I enjoyed racing for them last year and am thrilled that they are back for four more races. With Dollar General behind us, we are planning on a very successful season."


Related Pictures

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Sarah Fisher - Dollar General Sarah Fisher Racing   [pic credit: IRL/Snoddy]
Sarah Fisher waves the green flag for practice (Photo by: Chris Jones for IndyCar Media.)
Sarah Fisher waves the green flag for practice (Photo by: Chris Jones for IndyCar Media.)
Team owner Sarah Fisher celebrates her birthday during practice for the Shell and Pennzoil Grand Prix of Houston on Friday, October 4 2013. (Photo Credit: Chris Owens for IndyCar Media)
Josef Newgarden and team co-owner Sarah Fisher celebrate second place in the Grand Prix of Baltimore presented by SRT on Sunday September 1 2013. (Photo Credit: Chris Owens for IndyCar Media)
General Motors Chairman and CEO Dan Akerson waves the green flag to restart the second Chevrolet Indy Dual in Detroit race Sunday, June 2, 2013 on Belle Isle in Detroit, Michigan. (Photo by John F. Martin for Chevrolet)
General Motors Chairman and CEO Dan Akerson waves the green flag to start the second Chevrolet Indy Dual in Detroit race Sunday, June 2, 2013 on Belle Isle in Detroit, Michigan. (Photo by Steve Fecht for Chevrolet)
Josef Newgarden during practice at St Petersburg, Florida - March 2013. (Photo Credit: John Cote for IndyCar Media)
Josef Newgarden (#67) back in Dollar General livery during practice for the 96th running of the Indianapolis 500. 12-27 May, 2012, Indianapolis, Indiana, USA. (c) 2012, F. Peirce Williams (Photo credit: INDYCAR/LAT USA)
Sarah Fisher Hartman Racing driver Josef Newgarden. (c) 2012, Michael L. Levitt. (Photo credit: INDYCAR/LAT USA)
IndyCar Series team owner Sarah Fisher. [Photo credit: Chris Jones for IndyCar Media]
The new logo of the rechristened Sarah Fisher Hartman Racing team. [Photo credit: Chris Jones for IndyCar Media]
Sarah Fisher with her new main sponsor Wink Hartman, and 2012 driver Josef Newgarden. [Photo credit: Chris Jones for IndyCar Media]
New Sarah Fisher Hartman Racing driver, 2011 Firestone Indy Lights champion Josef Newgarden. [Photo credit: Chris Jones for IndyCar Media]
Ryan Hunter-Reay on track the 2012 IndyCar Dallara, with Chevrolet power. [Picture copyright: General Motors and Wieck Media Services, Inc]
Ryan Hunter-Reay sitting on the 2012 IndyCar Dallara, with Chevrolet power. [Picture copyright: General Motors and Wieck Media Services, Inc]
Ryan Hunter-Reay in the 2012 IndyCar Dallara, with Chevrolet power. [Picture copyright: General Motors and Wieck Media Services, Inc]
Ed Carpenter and Sarah Fisher Racing celebrate in victory lane after winning the Kentucky Indy 300. October 2011. [Picture Credit: Chris Jones for IndyCar Media]

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