Le Mans »

BMW to campaign 'Art Car' at Le Mans

BMW to run 'Art Car' in the 2010 Le Mans 24 Hours in June
BMW has announced that it will run its 17th Art Car in the 2010 Le Mans 24 Hours in June.

The #79 BMW M3 GT2 - which will be driven by Andy Priaulx, Dirk Muller and Dirk Werner – had been designed as a rolling sculpture by American artist Jeff Koons, with the preliminary design concept being presented at a press conference in New York.

The 17th Art Car sees BMW continue a long tradition, which dates back to 1975 and celebrates its 35th anniversary this year.

Auctioneer and racing driver Herve Poulain came up with the idea of allowing famous artists to design BMW racing cars, with Alexander Calder getting the ball rolling with the BMW 3.0 CSL.

The greatest sporting success by an Art Car came with the BMW M1 designed by Andy Warhol, which crossed the finish line at Le Mans in sixth.

“The race in Le Mans is one of the most important events in international motorsport,” BMW Motorsport director Mario Theissen said. “This makes it the perfect stage to revive the tradition of the BMW Art Car. Jeff Koons' work of art will leave a lasting impression with all those who see it, even long after the BMW M3 GT2's race appearance. BMW Art Cars have often also been able to impress with their sporting achievements. I am optimistic that this will be the case again this year.”

The BMW M3 GT2 Art Car will make its world debut at Paris's Centre Georges Pompidou on 1 June 2010 – just two weeks before the race on 12/13 June. Koons himself will unveil and sign his car, just as Roy Lichtenstein did with the BMW 320i Group 5 Racing Version in 1977.

“For us drivers it's a huge honour to drive the latest Art Car at Le Mans,” Priaulx said. “I find our BMW racing cars aesthetically pleasing anyway, but the result of Jeff Koons' work on the BMW M3 GT2 Art Car is just incredible.

“We will do our best to make it a successful return of the Art Cars to Le Mans from a sporting angle as well.”



Related Pictures

Click on relevant pic to enlarge
Andy Priaulx (GBR) BMW 320
BMW`s 2010 Le Mans 24 Hours `Art Car`
Oli Webb (GBR)
Oli Webb (GBR)
Oli Webb (GBR)
Oli Webb (GBR)
Oli Webb (GBR)
Mark Webber (AUS)
Mark Webber (AUS)
Mark Webber (AUS)
Oli Webb (GBR)
Oli Webb (GBR)
Oliver Turvey (GBR)
Oliver Turvey (GBR)
Oliver Turvey (GBR)
Oliver Turvey (GBR)
Oliver Turvey (GBR)
Harry Tincknell

Join the conversation - Add your comment

Please login or register before adding your comments.

Although the administrators and moderators of this website will attempt to keep all objectionable comments off these pages, it is impossible for us to review all messages. All messages express the views of the poster, and neither Crash Media Group nor Crash.Net will be held responsible for the content of any message. We do not vouch for or warrant the accuracy, completeness or usefulness of any message, and are not responsible for the contents of any message. If you find a message objectionable, please contact us and inform us of the problem or use the [report] function next to the offending post. Any message that does not conform with the policy of this service can be edited or removed with immediate effect.


keech998 - Unregistered

April 08, 2010 7:06 PM

As long as it doesn't look anything like Andy Aholes awfull M1, then it will be, well rubbish probably. The only 2 decent ones were by Roy Lichtenstein 1977 and Alexander Calder 1975. The thing is that these so called famous 'artists' are only so because of the *****s that buy their 'art'. What BMW should be doing is employing a proper artist, who likes cars and racing, and combines their motorsports interest, with their skill as an artist, to produce automotive art. There are many of them, myself included, that know what makes a racing car look good, and have proper artistic qualities, and don't rely on the rich and stupid to make our work good. Jeff Koons was not the way to go



© 1999 - 2014 Crash Media Group

The total or partial reproduction of text, photographs or illustrations is not permitted in any form.