MotoGP » Ducati sold to Audi?

Ducati sold to Audi for 860 million euros?

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dannyisnow - Unregistered

April 18, 2012 3:15 PM

Move along now nothing to see here.... Ducati has been sold numerous times before and with the exception of the news article stating Audi have purchased Ducati, nobody will know any different from the outside looking in from now onwards.


April 18, 2012 3:35 PM

@billace is right in his assessment, and for once I also agree with @Rawdawg.
This is a business decision, made by business men clever enough to have seats on the Audi Board, and probably much cleverer than most of Crash's enthusiast population, including me.
Audi didn't buy Lamborghini to make millions of cars and they haven't bought Ducati to sell millions of bikes.
It is a prestige purchase, possibly also a tax offset, and an aspirational move to face up to their BMW competitors.


April 18, 2012 3:37 PM

"They would be able to buy Ducati out of their loose change or pocket money. "

Considering VAG was sitting on 17 billion in CASH this is pretty much a pocket change buy. But I would bet they do expect some sort of a return on said pocket change and not lose any money.

some1 - Unregistered

April 18, 2012 4:14 PM
Last Edited 1226 days ago

I wonder why no one give a credit to Carlos Checa? He is the front runner for Ducati and even win the SBK title under Ducati banner.

Wouldn't that it is why people buy Ducati?

motomoto - Unregistered

April 18, 2012 4:29 PM

as long as it doesn't say "Audi" in the tank, nothing will change with any of Ducati's race teams. Audi knows comparatively little about motorcycle racing so they won't be sticking their nose anywhere near the racing department. They DO know enough about racing as to not panic and withdraw their teams when they hit a rough patch. Not every conglomerate makes money on all it's branches directly. All racing looses money. Ducati does many things right and has one of the most prestigious and recognized name in any mechanical industry. Audi won't micro manage them and it will be years until any changes are visible to the public. I suspect that Audi will first research any/all synergies of manufacturing to maximize efficiency to benefit both the bikes and the Cars.

Don't some of you get tired of dreaming and scheming? The sky is falling! the sky is falling! Some of these comments, @istab in particular are utter fiction, if not hilarious.

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