MotoGP » OFFICIAL: Audi buys Ducati

Audi, part of the VW Group, officially confirms that it has acquired Ducati

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April 19, 2012 12:14 AM

For those panicking over the thought of 'foreigners' owning Ducati, or Ducati no longer being a small, independent company, keep a couple of thoughts in mind.

1. Ducati hasn't been a small, independent, family-owned company since the mid-80's when the Castiglione (sp?) brothers (aka Cagiva) bought the company and added it to Aeromacchi, Morini and a number of other small Italian motorcycle companies.

2. Then, during the late-90's into the 00's (when I worked for Ducati Richmond), Ducati was owned by Texans. Yeah, yee-ha Texans! And the company was more financially stable than they'd been in the previous forty years, and the bikes they were turning out back then sure weren't crap.

If anything, this means Ducati should be on the best financial footing they've ever been in. And the Volkswagen group seems to have a knack of allowing various brands to thrive. Just ask Bentley, Lamborghini and Bugatti.

Hans - Unregistered

April 19, 2012 12:41 AM

What effect will this have on SBK and MotoGP teams.
SBK is doing well so nothing should change.
MotoGP team may be in for big some changes you would think.
Good for roadbikes though.


April 19, 2012 12:43 AM

VAG have a habit of buying failing companies, relatively cheaply, and turning them into successful brands. Lambo and SEAT are examples but the most spectacular is Skoda. Transformed from the butt of many jokes to a respected brand.
It has to be good news. I cant think of any failures they have had in the last 25 years. Vorsprung durch technik.

auPaddles - Unregistered

April 19, 2012 2:50 AM

surely tobacco sponsorship was living on borrowed time for them anyway and as far as i'm concerned shouldn't be there at all, i wouldn't think philip morris money would be the only money keeping them afloat


April 19, 2012 3:13 AM

As usual, it only took two posts before the Rossi bull**** started. I would love, just once, to read a motorcycle topic on Crash that stuck to the story and where users added something to the conversation. Given past experience, my expectations are very low. On the topic at hand, it will be interesting to see what direction Audi takes. I suspect that initially they will not do much while they take stock of what Ducati is doing and what may need to be done. It will be interesting though.

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