MotoGP » Del Torchio: Audi will strengthen Ducati

"I am confident that the Audi Group will allow Ducati to continue strengthening its position in markets around the world" - Gabriele Del Torchio, Ducati president and CEO.

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Sick Cylinder - Unregistered

April 19, 2012 9:28 AM

In terms of why buy Ducati - well there are plenty of reasons.

The purchase of Lambourghini has given them financial stability and the ability to launch new models with better R@D input and improved quality control.

Ford gained a lot from buying prestige car brands - until fairly recently it owned: Aston Martin, Jaguar, Volvo and land Rover. Ford used to use their aquisitions as training opportunities for bright engineers and managers - they could spend a few years working at Jaguar or Aston being given responsibility for smaller projects and gaining experience which they could then apply to the parent company later in their career.

And when times got tough Ford were able to sell their aquisitions.

Sick Cylinder - Unregistered

April 19, 2012 9:33 AM

Why are the headlines claiming Audi bought Ducati? Maybe the company has changed its name, but until recently it was known as VAG (Volkswagen Audi Group).

Maybe they have changed the name because vag in English is an unfortunate name!


April 19, 2012 10:23 AM

No Sickcylinder it was never officially known as VAG - that is a commonly held untruth and it was never Volkswagen Audi Group - The parent company is and always has been Volkswagen Aktiengesellschaft or often shortened to AG.

Sick Cylinder - Unregistered

April 19, 2012 10:32 AM

Thanks Shuggie for clarifying.

Presumably lazy journalists think AG stands for Audi Group - they would have been just as accurate (or inaccurate)headlining it as Skoda buys Ducati!

Use the Cars VAG - Unregistered

April 19, 2012 10:46 AM

Hmmm - this aquisition could be a very good thing - they could incentivise Rossi and Hayden, by making an appropriate car available for their use until the following MotoGP round. Perhaps like this:

Out of the points = Skoda
Into the points = Seat
Top 10 = VW
Top 6 = Audi
Podium = Bentley
Second = Lambourghini
First = Bugatti

Championship win = something really tasteful like one of those chrome or gold plated Versace Buggatti Veyrons.

Meanwhile Casey and Dani are happily driving their Honda Jazz

Dave - Unregistered

April 19, 2012 11:38 AM

The most impressive thing in the set of numbers is the big jump in revenues and profit against a much smaller proportional growth in staff. Also low gearing, plenty of room to leverage more debt, a great outcome for the sellers and a great buy for VW.

Buelliful .

April 19, 2012 2:33 PM

@Realist. Correct. It used to be owned by Texas/Pacific who own amongst others DelMonte. The man from TPG says "yes" then "no" and sold it back to an Italian group when they had made a nice profit.

It's not been that bad a deal for Lamborghini being owned by AG.

..and Ducati's build quality which has been improving hand over fist in recent years can only get better under Audi control. (win/win?)

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