MotoGP » Ducati: Full upgrade package for Laguna Seca

"We will not have the total package at Mugello. This is unfortunate, because Valentino likes the race a lot and it is our home track" - Filippo Preziosi.

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OilSpud69 - Unregistered

May 11, 2012 5:54 PM


I stand corrrected, the point I was trying to make was, they simply perfected it. I was trying to highlight the German philosophy when it comes to acquisitions and what BMW did with the Mini will resonate in all the German board-rooms and it stands to reason that the same will apply to Ducati.
The Germans are no mugs, and it does not make any sense for them to throw money at Ducati and be hands off when it comes to running it. Why waste money that way, considering how little success Ducati have had over the years.
Thye are in it to win and turn a profit and they will go over the Ducati books and infrastructure like a brain surgeon busting a tumour.
Preziosi knows it and is proper spooked.
Audi don't need to know how to build prototype bikes to weild the axe or draw blood cracking the whip. It's a business decision and the principles of that never change regardless of the product one might be pushing.

Billace - Unregistered

May 11, 2012 6:05 PM


You can bet that Audi already poured through the books as part of due diligence. I'm sure they found some interesting things to get the asking price down by 25% and close so quickly.

You can also expect some of the more refined PLM, SCM used by VAG to be implemented into the Ducati R&D and production processes. I'm sure that MotoGP is pretty far down the list in terms of things to tackle, if it was involved in the acquisition negotiations it would have only helped them drive the purchase price down.

OilSpud69 - Unregistered

May 11, 2012 6:28 PM


You can bet your bottom dollar the decision to take over Ducati was not based on a whim. I don't think that is the German way of doing business, they are thorough, efficient, and totally ruthless and hardly ever throw good money away chasing bad money.
Rover would still be in German hands if they were simply a sentimental bunch. BMW carved out the rich pickings(Mini), and threw away the non profitable fat that was Rover.
I'm afraid the same will come to pass with Ducati, and the Ducati designers have every reason to be frightened for their jobs.

OilSpud69 - Unregistered

May 11, 2012 6:51 PM

My guess is Preziosi will be promoted, given an honorary title and shunted out of the heart of the design team. He doesn't strike me as one to resign.

Personally, if I was in charge I'd open a toy section for the Desmosedici and put him in charge of the design team.

OilSpud69 - Unregistered

May 12, 2012 8:44 AM

Joking aside, it is very likely VW/Audi aim to build bike powered sports cars or some sort of mini/hatch back, using Ducati tech.
The latest trend in car design is going compact and staying green. I think the Ducati acquisition makes more sense viewed from that vantage point.

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