MotoGP » Audi: Ducati remains Ducati

“Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati” - Rupert Stadler, CEO of Audi.

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Marc - Unregistered

July 12, 2012 10:01 PM

Did not hear anything from Audi/VW that they'll be investing in Ducati's R&D or racing program for that matter. I can see the light weight and Ducati engineering ability and technology that may help Audi in their car program but not the other way around. Anyone know of what they can offer besides cash to Ducati to help them with their GP efforts. I'm sure they may help with Ducati's production methods.

ypvs - Unregistered

July 12, 2012 11:00 PM

VAG can help Ducati.To say Vags engine department is state of art is understatment.More like it is space age.They could probably make engine out of tin cans if told so,those people are amazing.At least Ducati will be covered in this area.

moto rossa - Unregistered

July 12, 2012 11:01 PM

Maybe they could use some Ducati designers to make theirs cars a bit more 'sexier'.....but having seen their road bikes, I wouldn't want Ducrapi engineers anywhere near my car thanks.

Guy - Unregistered

July 12, 2012 11:06 PM

Audi may feed from the motorcycle engine technology and use it for their own purpose. What can Ducati get from Audi ? maybe better electronics, or maybe a Diesel motorcycle engine ?


July 12, 2012 11:18 PM

Money alone can not fix the Ducati. The problems are their traditionalist view on what the Ducati should be and the inability to change quickly enough due to the fact that they are a tiny company.

If Ducati is to remain as is, nothing will change for the better and Cal Crutchlow will be back in SBK in 2 years, probably with Vale as his team mate!

I hope Audi somehow seek a solution.


July 12, 2012 11:35 PM

It is absolutely SILLY to think that Rossi didn't voice his concern about the lack of engineering ( it principles, inability to adapt, lack of capital, etc.) when he spoke with Audi. I would bet my paycheck that the conversation - however amicable - went something like, "Look Audi! I'm a racer who is used to winning, and I want to win. If you can't promise financial investment, let me know now so that I can take advantage of other opportunities that are available to me (this is assuming that he will stay with Ducati)." Audi will likely provide the means...


July 12, 2012 11:38 PM


The "Ducati will remain Ducati" statement simply means...

.."We're not here to come and change Ducati into some bastardized fragment of what it currently is. We are here to help improve the company in certain areas (which it is obvious that certain things need to change). Ducati will retain its identity."

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