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Interview with Jorge Martinez ‘Aspar’

A team-generated Q&A with Jorge Martinez 'Aspar', who runs the only team that participates in all three motorcycle grand prix classes...
Q:
Terol unbeaten (in 125), Simón second (in Moto2) at Estoril and Barberá sixth (in MotoGP) at Jerez... not a bad start!

Jorge Martinez 'Aspar':
In 125 Nico has been impressive. Simón has finally picked up his first podium of the season and I am sure many more will follow. Barberá has scored the best result so far for the MAPFRE Aspar Team in MotoGP. Hopefully we can continue in this way to make constant improvements.

Q:
The two crashes for Faubel have been a shame. . .

Jorge Martinez 'Aspar':
Yes, I think he was trying a bit too hard. I spoke with him in preseason and told him to take the start of the season carefully but it hasn't happened. Overenthusiasm and an engine problem in Qatar have set him back initially.

Q:
What should the real targets be for Xavi Forés and Adrián Martín?

Jorge Martinez 'Aspar':
I hope to see Adrián up amongst the top five. It will take a lot of effort but he has to aim for it to continue his progression as a rider. For Forés I would like to see him firstly as a consistent points scorer and then he will have to focus on progressing from there. He has the potential to do it if he approaches it seriously. He knows he is in a winning team where results are the most important thing.

Q:
It seemed last year with riders in every category that you had reached the limit but this year you've added another one. . .

Jorge Martinez 'Aspar':
It is incredible that we have been able to carry this project forward in times such as these. In September we were considering the idea of cutting one of the three teams back but at the end of the year we were able to revive the entire project and that allowed us to sign another rider at the last minute. Luckily for us the results are helping and the sponsors are very happy. We are also pleased to have new partners on board this year such as Northgate, Exprivia, Vrooam. . . all of them with international interests.

Q:
What is the secret to keeping the faith of sponsors in times such as these?

Jorge Martinez 'Aspar':
You have to offer them a lot in terms of image, as a team, with your results, etcetera. You have to bring them a lot in terms of a business proposition. It is a mixture of a lot of different elements. I think the era of having just one faithful sponsor is over. One of the secrets nowadays is to differentiate. Sponsorship understood exclusively as advertising on bikes and on leathers is becoming an obselete concept. The dynamic panorama we are faced with currently, in sport and in other areas of business, means it is fundamental to be offering something different to the rest.

Q:
Given what we have seen so far, what are your targets for the current season?

Jorge Martinez 'Aspar':
The objectives have not changed since the winter. In both 125 and Moto2 our goal is to be World Champions. In 125 Nico has been untouchable so far whilst in Moto2 Julián has the talent and means to fight for the title until the end. In MotoGP the primary goal is to improve on last year's results. At Jerez Héctor already bettered his highest finish from last season so the logical expectation is for him to continue to grow. I think our aspirations are realistic but we won't get anything for free. We have to keep working around the clock at every single round that remains.

Q:
What does 'Aspar' lose sleep over?

Jorge Martinez 'Aspar':
Mainly keeping this whole structure together. It is really difficult to head up such a big project. We are only in May but we are already working on new sponsors for 2012. That is the thing that unsettles me the most - worrying that everything slots into place.

Q:
What do you say to your riders on the grid?

Jorge Martinez 'Aspar':
Have fun. There is not much more to say in the moments immediately before the race. Each rider should be aware of the importance of their results, for themselves and for the team. There might be a little detail to point out or some final advice to give but there is no time for chatting. When a rider is on the starting grid they are nervous and tense so I just tell them to enjoy the race and not think about anything else. Anything that needs to be discussed in more depth should have already been done, on a Saturday evening for example.

Q:
What piece of advice do you most often give to your riders?

Jorge Martinez 'Aspar':


Tagged as: moto2 , 125 , Aspar

Related Pictures

Click on relevant pic to enlarge
Martinez, Spanish MotoGP 2011
Jorge Martinez `Aspar` presents Marc Marquez with 2014 MotoGP world champion certificate at FIM Awards (Pic: Aspar)
Francesco Bagnaia tests new Aspar Mahindra (pic: Aspar)
Johann Zarco tests for Ajo Moto2 team (pic: Ajo)
Francesco Bagnaia tests new Aspar Mahindra (pic: Aspar)
Simeon burnout, Moto2, Valencia MotoGP 2014
Luthi, Moto2, Valencia MotoGP 2014
Rolfo, Moto2, Valencia MotoGP 2014
Schrotter, West, Baldassarri, Torres, Moto2, Valencia MotoGP 2014
Salom and Simeon, Moto2, Valencia MotoGP 2014
Rabat and Luthi, Moto2, Valencia MotoGP 2014
Luthi and Rabat, Moto2, Valencia MotoGP 2014
Schrotter and West, Moto2, Valencia MotoGP 2014
Rolfo, Moto2, Valencia MotoGP 2014
Terol, Moto2, Valencia MotoGP 2014
West, Moto2, Valencia MotoGP 2014
Rabat and Luthi, Moto2, Valencia MotoGP 2014
Cardus, Moto2, Valencia MotoGP 2014

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yo mama

May 12, 2011 11:45 PM

Brilliant interview. I wish there were more interviews on team managers, designers and mechanics to give a deeper insight into the sport. There is a disproportionate focus on the riders. More interviews like this please!

MM - Unregistered

May 13, 2011 1:25 AM

Agreed. More interviews with people like Preziosi and Furasawa, particularly if they can be persuaded to really talk rather than just giving stock answers to the same old cliched questions.



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