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Rossi’s Monster deal.

Valentino Rossi's new sponsorship deal with Monster Energy is reputed to have cost the drink's company in the region of $3,000,000 - for which, it appears from the pictures released by Fiat Yamaha during Monday's online launch, they have acquired the front chin strap area and visor sides on the Italian's helmet.

The Monster logo has taken the place of Kerakoll, which was also previously the leading sponsor on Rossi's cap. No pictures of Rossi's 2009 cap were released at the launch, but it seems likely that Monster's claw logo will now be the most prominent image.

Monster Energy backed the Kawasaki MotoGP team in 2008.

Meanwhile, Rossi's team-mate Jorge Lorenzo had no Chupa Chups branding on his 2009 helmet, as shown in the launch pictures.


Related Pictures

Click on relevant pic to enlarge
Valentino Rossi [Pic credit: Yamaha]
Rossi at 2016 Monza Rally Show (Monster)
Jorge Lorenzo, Mercedes AMG Petronas, Silverstone [Credit: Monster Energy]
Jorge Lorenzo drives Mercedes F1 car (Monster)
Rossi, Spanish MotoGP Race 2016
Valentino Rossi, Monster Monza Rally Show [Credit: DOM De Bortoli]
Valentino Rossi, Monster Monza Rally Show [Credit: Monza Rally Show]
Valentino Rossi, Monster Monza Rally Show [Credit: Monza Rally Show]
Sam Lowes, Aragon Moto2 2015
Monster truck, French MotoGP 2015
Marquez and Crutchlow, exchanging energy drinks,  Australian MotoGP 2014
AMA`s Ryan Villopoto and F1`s Lewis Hamilton in Monster Yamaha Tech 3 pits (pic: Tech 3)
Rossi, DJing at the Monster party, French MotoGP 2014
Rossi, DJing at the Monster party, French MotoGP 2014
Rossi, DJing at the Monster party, French MotoGP 2014
Rossi, DJing at the Monster party, French MotoGP 2014
Rossi, Edwards, Djing at the Monster party, French MotoGP 2014
Monster Yamaha,  Sepang MotoGP test, 26-28 February 2014

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Matt - Unregistered

February 05, 2009 8:13 AM

There are no Wudy logos on the launch bike either. May be the ar$e has fallen out of the sausage market or perhaps the sausage has fallen out of the ar$e market :blush:

The Truth - Unregistered

February 04, 2009 2:14 PM

I wonder how much "Packard Hell" paid for those stickers on the 2009 bike and, on the top of the leathers If the name is lost on most, it won't be lost on anyone in the USA who purchased one of their PC's in the 90's TH



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