Fiat Yamaha, presently first and second in the 2010 MotoGP World Championship with Jorge Lorenzo and reigning champion Valentino Rossi, has announced a new sponsorship agreement with L'Oreal Italia S.p.A, for the brand Fructis Garnier.

The Fructis Garnier brand produces a range hair-care products, which are sold all over the world. The company logos will be displayed on the leathers of Rossi and Lorenzo, as well as in the team pit box and on the team trucks.

"This new sponsorship with Fructis Garnier is great news for us and we're delighted to welcome such an important global brand as L'Oreal into our Yamaha MotoGP family," said Lin Jarvis, Managing Director of Yamaha Motor Racing.

L'Oreal is famous for its advertising slogan "Because I'm worth it", a phrase Yamaha might also have heard from Rossi and Lorenzo during their ongoing contract negotiations for 2011...

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