Ducati has completed a sponsorship deal with the Diesel clothing company for the 2011 and 2012 MotoGP seasons.
The Diesel logo will appear on the fairings and tailpieces of the Ducati Marlboro Desmosedicis, and on the sleeves of riders Valentino Rossi and Nicky Hayden.
“I've always been a Ducati fan,” said Renzo Rosso, President and Founder of Diesel. “I've been following them during the years and I currently drive a Monster S4R testastretta and a Streetfighter.
“This season in particular is extraordinary, with the arrival of Valentino Rossi the association between our brands is perfectly in line with our “Only the Brave” philosophy!”
“I'm particularly proud of and pleased with this new partnership, which adds up to other significant collaborations we've made heading into this new sporting challenge,” said Gabriele del Torchio, President of Ducati Motor Holding S.p.A.
The Diesel logo appeared on a desmodromic motorcycle in 1990, when Ducati earned its first World Superbike crown with rider Raymond Roche.