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Audi CEO addresses Ducati workforce

“Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati” - Rupert Stadler, CEO of Audi.
Rupert Stadler, CEO of Audi visited the Ducati factory in Borgo Panigale, Bologna, Italy on Thursday, where he was received by Ducatis President and CEO, Gabriele Del Torchio and Ducati Management.

After additional meetings with local RSU (Rappresentanza Sindacale Unitaria) union representatives, Stadler addressed the entire Ducati workforce of approximately 1000 people:

“What is true in every romance also applies to two companies - a good start is half the battle,” said Mr. Stadler from a special stage built inside the Ducati factory.

“You've probably wondered why we were interested in Ducati, a car manufacturer with no apparent ties to Ducati at first glance. But that's only at first glance. Ducati stands for extraordinary engineering artistry, passion, precision, performance and the sheer joy of living. We're impressed by these achievements.

“I know that I'm looking at an outstanding group here, and that you are a strong team! Without you, Ducati would not be such an attractive company today. Audi and Ducati are both driven by the same passion. Neither of us will detract from the other, we will complement one another. And one very important aspect that means a lot to me is that we can be an inspiration to each other.

“There are many joint opportunities with high-performance engines, light-weight manufacturing and the skilled interplay between two strong brands on the global stage. Both companies, each with an eventful history of 'ups' and 'downs', can now benefit from being part of one big family; the Volkswagen Group.

“I am very pleased to report that the antitrust authorities approved the deal at the beginning of July and that eliminated the final obstacle en route to the start of our shared future. Ducati will officially be part of the Audi family by next week!

“This brings me to an important message that I would like to leave with you today. A message that is certainly uppermost in your minds.

“Ladies and gentlemen, this message consists of three words and you have my guarantee: Ducati remains Ducati.”

Ducati is yet to announce its 2013 MotoGP rider line-up, but struggling superstar Valentino Rossi - who met Audi bosses during last weekend's German Grand Prix - is looking increasingly likely to stay.


Tagged as: Ducati , Valentino Rossi

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Rich1 - Unregistered

July 12, 2012 7:45 PM

This whole thought that Audi buying Ducati is going to save their MotoGP team and return it to front running status is crazy. Audi bought Ducati because it was a business decision, not to come to the rescue of thier Motogp effort. This comment of "Ducati remains Ducati" means that although they might pump some funds into their technology R&D effort, they are not a motorcycle racing company so they have no idea what to tell Ducati to do to make this effort successfull. Ducati already had some technology ties to Ferrari and we see that their input did not save the day. Their push to retain Rossi is because he is an iconic Italian motorcycle racer and a great brand image. If Rossi, Cal, Nicky or whoever ends up here they are going to find, I'm afraid, that this will not be the magical saving grace. For the sake of competitive motorcycle racing, I would love to think this will save the day but I am not going to hold my breath.



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