This weekend's San Marino Grand Prix will mark the 100th MotoGP victory for Bridgestone, the sport's exclusive tyre supplier since 2009.
But that is just one of the reasons why Hiroshi Yamada, manager of Bridgestone's Motorsport Department, considers the Misano event a special race.
“This weekend's San Marino and Rimini Grand Prix is an important race on many different levels,” he began.
“First of all, this is the first MotoGP race at the circuit since it was renamed to honour Marco Simoncelli and so this weekend will be one of mixed emotions.
“Also, as this circuit is very close to the homes of many of the Italian MotoGP stars, it carries with it an intense atmosphere as it is the last chance this year the local fans will get to see their heroes on track.
“This Sunday's race also marks a significant breakthrough for Bridgestone as when the race winner takes the chequered flag, we will have shared in our 100th MotoGP victory and many key members of Bridgestone management will be attending this weekend to help celebrate this occasion.
“As for the race itself, the championship battle between Jorge [Lorenzo] and Dani [Pedrosa] is delicately poised so there will be great anticipation to see who will take the initiative at a circuit where it is not easy to overtake.
“I would also like to make special mention of Jonathan Rea who will make his MotoGP debut this weekend riding for the Repsol Honda team.”
Bridgestone claimed its first 35 MotoGP wins between 2004 and 2008 during open tyre competition, including world championship victories in 2007 (Casey Stoner, Ducati) and 2008 (Valentino Rossi, Yamaha).