It was when asked about Red Bull's philosophy of ownership over sponsorship that the question arose: 'If ownership is important, why not a Red Bull MotoGP team?'
“There's a clear difference [between ownership and sponsorship], in both qualitative as well as quantitative terms,” began Mateschitz. “With sponsorship, you buy a rear wing or advertising hoarding at a football stadium or ice hockey arena, or whatever event, for X amount of money.
“With ownership, you're 100 per cent responsible, you're part of the landscape and your contribution to success, or lack of it, is considerable. As for MotoGP, never say never; maybe we just haven't found the right team yet.”