Factory Ducati MotoGP stars Andrea Dovizioso and Nicky Hayden arrived at Madonna di Campiglio on Monday evening for the start of the Wrooom Press Ski Meeting, which will include the unveiling of this year's Desmosedici GP13.
Tuesday morning will see new signing Dovizioso, wearing 'red' for the first time, and former champion Hayden - preparing to start his fifth season at Ducati - take part in a press conference.
The unveiling of the Desmosedici GP13 is then scheduled for Tuesday evening in a mountaintop chalet. The new bikes have already been transported up the mountain, under wraps and behind a snowcat (see picture link below).
Tuesday afternoon will also see the arrival of satellite Pramac Ducati riders Ben Spies and Andrea Iannone - both of whom will be supported directly by the Borgo Panigale factory for the coming season.
The event then continues on Wednesday with press conferences for Bernhard Gobmeier, the new general manager of Ducati Corse, and Ferrari team principal Stefano Domenicali.
Wrooom is a joint press event for Ducati and Ferrari, organised by mutual sponsor Marlboro.
Thursday's official schedule will revolve around Ferrari drivers Fernado Alonso and Felipe Massa, with Friday's grand finale featuring the usual kart race between the MotoGP and F1 competitors, held on a frozen lake.
for pictures from Wrooom 2013...