Ducati will unveil their new Desmosedici GP9 at the annual Wrooom event this week, where Nicky Hayden will also be officially unveiled in their colours.
A regular fixture on the motorsport calendar, it is the chance for Italian fans to get up close and personal with the newest Ducati and Ferrari Formula 1 offerings for the new season, as well as a number of historic machines.
Ducati will launch the new GP9 in front of the world's press at the Italian ski resort of Madonna di Campiglio this week, as well as introduce Honda exile Hayden as Casey Stoner's team-mate for the new season.
It may also signal the chance for the team to answer the question of whom will race for their satellite concerns following speculation that Niccolo Canepa will be joining Sete Gibernau on an Onde 2000 bike, rather than the Pramac team he originally signed for.
Meanwhile, the riders will go up against Ferrari F1 drivers Felipe Massa and Kimi Raikkonen in the annual go kart race.