Audi is no longer seeking to sell Ducati.

“I can assure you that Ducati belongs to the Audi family,” Reuters reports chief executive Rupert Stadler as saying.

“Ducati is the perfect implementation of our premium philosophy in the world of motorbikes.”

Earlier this year, Volkswagen (owner of Audi) asked banks to 'evaluate options for Ducati' as part of the fallout from the car company's diesel emissions scandal.

But such plans soon stalled due to opposition from unions and the Porsche-Piech families.

Stadler added that holding on to the profitable Ducati division and lucrative Lamborghini brand has become more important than the costly shift to zero-emissions and autonomous technologies.

Audi last month reported higher operating profits and revenue for the first nine months.


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Oh well......I can stop saving up now.

is ducati making a loss that prompted audi to want to sell it in the first place?

More like VW  need some readies for fines.

Their MotoGP bike repair bill is considerably less than it used to be. :)

It was a long, long way down the article where it said "Stadler added that holding on to the profitable Ducati division..." so the answer is no.


Ducati was purchased during the tenure of the previous Chairman of VW Group, Ferdinand Piech.  He was/is an avid motorcyclist and the purchase was often called "a birthday present" to him.

Ducati makes their own future, in their case it's true that nothing succeeds like success.