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Some people who post on this site are possibly the most ignorant in the world. If you truly understood the purpose of racing, you would realize it is a business. Yes there are immense amounts of passion and dedication but at the end of the day it is to sell bikes. There is a reason why companies advertise as world champions, so they can also claim they sell the best bikes. It is what you call marketing and that is what Ducati is doing right now. Good for Nicky that they let him do this, but its also because the U.S. has a very stong Ducati following and they want to sell that limited edition bike and this will expose it further. Also thats a 2010 model 848, so maybe Nicky on the GP10?