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Rossi will sell bikes in western europe, australia and maybe indonesia, yamaha started to market jorge in indonesia even before Rossi's departure from the team. The domestic superbike series in the states needs an overhaul if they really want to penetrate that market. The hardcore riders are the only ones who care about MotoGp or superbike. normal people never turn it on when they watch tv. And when they do cover it, they flood it with commercial breaks every 5-7 minutes and you usually miss all the big moments of the race. So even if by chance someone was watching they will be totally put off by the sorry assed coverage. I like the spanish coverage the way they keep a small window open during advertisements so you can see the race live. They need to keep throwing **** against the wall util they find something that sticks. If that is not Rossi, then try someone else, or something else.