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In this instance perhaps I am like a dog with a bone - dude! Then again why not? Ignorant cynicism is worth challenging. It is unfortunately quite prevalent in Britain and as our American friend has pointed out the exposure that Paris Hilton is garnering for the series, over there, is huge and you can bet that then goes global. So there you go, news worthy.
Is it any less worth while some glamour girl with loads of dosh getting exposure and sinking money in or a tobacco company doing the same, or a Bank, or a company who make generators or ? You can equally argue that none of them are any more relevant to motor sport.
Just a pity that a bit of an interesting debate could not be entered into.