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BMW have been trying to improve their image for a while by associating their brand with MotoGP racing, like the M Power banners at races.
This would suggest that they feel their brand image is lacking the requisite kahunas and hence the desire to fully participate rather than borrow said testiculos for their image.
Would be good to have BMW bikes on the MotoGP grid to improve the numbers whether directly or in partnership via CRT as an engine supplier.