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For many years the perception was that racing sells motorcycles. Undoubtedly a fortune of thecnology trickled down from racebikes making roadbikes safer and better. The world, alas is broke. Why throw vast amounts of cash at racing, trying to promote sales when your target audience is dwindling. Fifteen million West Europeans are jobless and will probarbly stay that way. How many Indian and Chinese ride superbikes? I don't know but for the short term that's where the money is. UK legislation and most Nordic countries hardly have superbike welcoming legislation nowadays. The future seems to be steeped in mediocrity, so is average racing better than no racing at all?