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@ Only thing they walked away with? So they didn't cash in on the merchandising and value he added to their brand, even though he achieved nothing results wise. I reckon his 'astronomical' salary was eclipsed by what he added to their bottom line.
Posted by Marc
What did it add to thier bottom line? I want numbers.
No speculation. Give us the numbers.
I don't recall seeing a Ducati Rossi edition. Must have been those T-shirt sales. Great trade off. Sell some hats and shirts and be the new Suzuki and Kawasaki of Moto GP.