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Hmm - to add to the 'how much' debate above....
What about the (incalculable admittedly) damage to Ducati's brand image and reputation as a result of their relationship with Rossi?
As you can see from the unswerving support and the relentless insistence that Rossi is peerless and above and beyond reproach - it is Ducati who have taken the kicking from the 'fans' far more than Rossi seems to have done.
I would say Ducati's controllers were foolish to ever sign the man - they were always on to a hiding to nothing. Why? Fans would always have credited Rossi with any success, and were always going to blame Ducati for any failure. It was lose-lose for Ducati from day 1.
The fact the collaboration was was a failure just means the outcome for Ducati was a lot worse IMO.