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If you don't cap the cost, you will quickly end up with one dominant manufacturer. That can work for a spec series, but for selling the product, multiple teams are desirable to generate rooting/betting interest in the fanbase. Worse (well, not worse from the financial perspective, but from the tech perspective), once you have that market dominance, development tends to stagnate due to lack of competition.
So, you need the rules to reflect a cost cap low enough to induce a crowd-pleasing number of competitors (manufacturers, not entrants) to actually compete. MotoGP is pretty clearly on the high side of this number right now. BMW complaining is an indicator of that, as is the limited number of factories participating. If an Erik Buell bitches about the cost of entry being too high, you can write him off as a marginal player. You can even say that about Ducati, though they rely so heavily on their racing heritage for marketing that their opinion should carry more weight than thei